PRICE INDEX Pricing remains extremely flat through the first two months of the year. Viewership has continued to trend upwards on all media types, allowing for a fair balance of cost across all the stations. National cable continues to thrive compared to last year, as special telecasts continue to reel in high viewership numbers (NBA All-Star game for example) for powerhouses like TNT, USA and ESPN. April 2011 | electronicRETAILER 31