Electronic Retailer - April 2011 - 6

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DRTV

The

TABLE OF CONTENTS

44
R RTV Specialists Direct-to-consumer and Retail Fulfillment

How media buyers are seeing the current DR space.

COLUMNS
8 Your Association, Your Bottom Line A Truly Global Organization By Julie Coons FTC Forum Talkin’ ‘Bout Lead Gen-eration By Lesley Fair Ask the Expert 5 Short Form Trends to Watch in 2011 By Timothy R. Hawthorne Guest Viewpoint New Rules Will Increase Visa Chargebacks By Ken Musante Rick Petry The Mothers of Invention By Rick Petry

CHANNEL CROSSING
50 Legal USPS Rate Increase to Take Heavy Toll on Shippers of Lightweight Parcels By Jeffrey D. Knowles and David M. Levy Advertising The Very Best of Ralph Nader By Peter Marinello Payment Processing Fight Credit Card Chargebacks and Fraud with Clarity, Vigilance By Art Gardner

Bi-coastal Locatio Bi coastal Locati ns t tions

Contact Center Contact Center

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52

Real time DRTV Real-time Analytics

32

54

42
DRTV Software Suite Developed In-house by Moulton

62

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electronicRETAILER | April 2011

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Electronic Retailer - April 2011

Table of Contents for the Digital Edition of Electronic Retailer - April 2011

Electronic Retailer - April 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
ERA Government Affairs Fly-In Preview
The Electronic HomeShopping Preview
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story: Staying Ahead of the Curve
Guest Viewpoint
Why is it Tougher to Make DRTV Pay?
Legal
Advertising
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - April 2011 - Electronic Retailer - April 2011
Electronic Retailer - April 2011 - Cover2
Electronic Retailer - April 2011 - 3
Electronic Retailer - April 2011 - Contents
Electronic Retailer - April 2011 - 5
Electronic Retailer - April 2011 - 6
Electronic Retailer - April 2011 - Calendar of Events
Electronic Retailer - April 2011 - Your Association, Your Bottom Line
Electronic Retailer - April 2011 - 9
Electronic Retailer - April 2011 - Industry Reports
Electronic Retailer - April 2011 - 11
Electronic Retailer - April 2011 - 12
Electronic Retailer - April 2011 - 13
Electronic Retailer - April 2011 - 14
Electronic Retailer - April 2011 - 15
Electronic Retailer - April 2011 - FTC Forum
Electronic Retailer - April 2011 - 17
Electronic Retailer - April 2011 - ERA Government Affairs Fly-In Preview
Electronic Retailer - April 2011 - 19
Electronic Retailer - April 2011 - The Electronic HomeShopping Preview
Electronic Retailer - April 2011 - 21
Electronic Retailer - April 2011 - eMarketer Research
Electronic Retailer - April 2011 - 23
Electronic Retailer - April 2011 - IMS Retail Rankings
Electronic Retailer - April 2011 - 25
Electronic Retailer - April 2011 - 26
Electronic Retailer - April 2011 - 27
Electronic Retailer - April 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - April 2011 - 29
Electronic Retailer - April 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - April 2011 - 31
Electronic Retailer - April 2011 - Ask the Expert
Electronic Retailer - April 2011 - 33
Electronic Retailer - April 2011 - Cover Story: Staying Ahead of the Curve
Electronic Retailer - April 2011 - 35
Electronic Retailer - April 2011 - 36
Electronic Retailer - April 2011 - 37
Electronic Retailer - April 2011 - 38
Electronic Retailer - April 2011 - 39
Electronic Retailer - April 2011 - 40
Electronic Retailer - April 2011 - 41
Electronic Retailer - April 2011 - Guest Viewpoint
Electronic Retailer - April 2011 - 43
Electronic Retailer - April 2011 - Why is it Tougher to Make DRTV Pay?
Electronic Retailer - April 2011 - 45
Electronic Retailer - April 2011 - 46
Electronic Retailer - April 2011 - 47
Electronic Retailer - April 2011 - 48
Electronic Retailer - April 2011 - 49
Electronic Retailer - April 2011 - Legal
Electronic Retailer - April 2011 - 51
Electronic Retailer - April 2011 - Advertising
Electronic Retailer - April 2011 - 53
Electronic Retailer - April 2011 - Payment Processing
Electronic Retailer - April 2011 - 55
Electronic Retailer - April 2011 - 56
Electronic Retailer - April 2011 - Advertiser Spotlight
Electronic Retailer - April 2011 - 58
Electronic Retailer - April 2011 - Advertiser Index
Electronic Retailer - April 2011 - Classifieds
Electronic Retailer - April 2011 - 61
Electronic Retailer - April 2011 - Rick Petry
Electronic Retailer - April 2011 - Cover3
Electronic Retailer - April 2011 - Cover4
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