Electronic Retailer - October 2011 - 16

Demographic Profile of U.S. internet Users Who Have Redeemed Digital Coupons*, February 2011 (% of respondents in each group)
Gender Female Male Age 18-34 35-54 55+ Race/Ethnicity asian White Black Hispanic Other 72.4% 59.3% 67.2% 64.2% 69% 82.1% 67.6% 60.8% 57.4% 75% Income <$50K $50K-$99,999 $100+ Marital Status Married Unmarried Total 60.5% 69.4% 73.2% 70.3% 61.5% 66.5%

Note: *Coupons they downloaded and printed from the Internet Source: Morpace, “Online Coupon Sites Offer Increasing Opportunities for Retailers,” March 1, 2011

Sites from which U.S. internet Users Download Digital Coupons, February 2011 (% of respondents)
Coupons.com 47.3% Groupon 32.5% SmartSource.com 25.6% Valpak 13.3% LivingSocial 12.2% RetailMeNot 12.0% CouponMom.com 11.9% Ebates 9.1% CouponCabin 8.3% The Coupon Clippers 8.3% FatWallet.com 4.8% CouponAlbum 1.1% Other 27.9%

Note: Ages 18+ Source: Morpace, “Online Coupon Sites Offer Increasing Opportunities for Retailers,” March 1, 2011

U.S. Visitors to Groupon, By age (% of total)
18-24 10.3% 55+ 37.5% 25-34 16.0%

45-54 19.1%

35-44 17.1%

Note: Four weeks ending Jan. 29, 2011 Source: Experian Hitwise cited in Experian Marketing Services, “The 2011 Digital Marketer: Benchmark and Trend Report,” April 4, 2011

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electronicRetaileR | October 2011



Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
Electronic Retailer - October 2011 - 55
Electronic Retailer - October 2011 - 56
Electronic Retailer - October 2011 - 57
Electronic Retailer - October 2011 - 58
Electronic Retailer - October 2011 - 59
Electronic Retailer - October 2011 - 60
Electronic Retailer - October 2011 - 61
Electronic Retailer - October 2011 - 62
Electronic Retailer - October 2011 - 63
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Electronic Retailer - October 2011 - 65
Electronic Retailer - October 2011 - 66
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