Electronic Retailer - October 2011 - 20

TOP TRADITIONAL SHORT-FORM CATEGORIES FOR AUGUST 2011

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Furniture Fix Miyashi Pillow Eggies Flex Seal Slice O Matic PRODUCT Support panels for furniture Massaging pillow Hard-boiled egg maker Rubber spray sealant Manual Slicer PRICE/OFFER $14.99 $19.99 $10 $19.99 $19.99 DISTRIBUTOR Hampton Direct IdeaVillage APG Swift Response Telebrands

BEAUTY
RANK 1 2 3 4 5 SPOT NAME Bare Minerals Cami Secret Proactiv Solution MicroTouch no!no! PRODUCT Makeup Camisole accessory Acne treatment Hair trimmer Hair removal device PRICE/OFFER $29.99 $10 $19.95 $14.99 Lead-generating DISTRIBUTOR Bare Escentuals Ontel Products Guthy-Renker IdeaVillage Radiancy

FITNESS
RANK 1 2 3 4 5 SPOT NAME Ab Glider Treadclimber The Rack Ab Rocket Twister Nordic Track Treadmill PRODUCT Exerciser Exerciser Exerciser Exerciser Exerciser PRICE/OFFER $14.95 trial Lead-generating $14.99 trial $14.95 trial Lead-generating DISTRIBUTOR Proform Bowflex Tristar Products Emson Nordic Track

Source: The Jordan Whitney “Greensheet” published by Jordan Whitney, Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-specific research reports, contact Clare Kogler at Jordan Whitney, Inc., Voice: 714-832-3353; fax: 714-832-4422; email: greensheet @cox.net or visit jwgreensheet.com. ©Jordan Whitney Inc. 2011

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electronicRETAILER | October 2011



Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
Electronic Retailer - October 2011 - 55
Electronic Retailer - October 2011 - 56
Electronic Retailer - October 2011 - 57
Electronic Retailer - October 2011 - 58
Electronic Retailer - October 2011 - 59
Electronic Retailer - October 2011 - 60
Electronic Retailer - October 2011 - 61
Electronic Retailer - October 2011 - 62
Electronic Retailer - October 2011 - 63
Electronic Retailer - October 2011 - 64
Electronic Retailer - October 2011 - 65
Electronic Retailer - October 2011 - 66
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