ERA ADVANCES MARKETING’S BEST SELLERS. A SupERAchiever is an industry powerhouse who’s used their ERA membership to get to the top. They know we’ve got their backs in four key ways: Advocacy. We maintain positive relationships worldwide with legislatures and the regulatory agencies charged with protecting consumers. Self-Regulation. We make electronic retailing better by establishing honest business standards, policing the industry and stopping poor practices before they spread. Wisdom. We help members benefit from the hardearned wisdom shared by industry peers including best practices, case studies and Electronic Retailer magazine. Access 2 . We connect members to electronic retailing’s movers and shakers like no one else can to grow their businesses at lightning speed. Look for SupERAchiever success stories here in these pages and learn more about how ERA supports members at retailing.org. (We’re behind you all the way) SUPERACHIEVERS ACCESS2 WISDOM ADVOCACY SELF-REGULATION