Electronic Retailer - October 2011 - 25

ERA PROTECTS AND GROWS MARKETING’S BEST SELLERS. In 2008, Tim Pearson was tapped by a leading marketer to spearhead its direct response efforts. An expert in sales and marketing and business development, Tim had limited DR experience— and soon realized the need to greatly increase his industry knowledge. He turned to ERA for answers. “ERA offers the ultimate meet-and-greet environment, giving you the opportunity to understand all the industry-wide best practices and to network with different companies of varying sizes and different professionals with a wide range of expertise,” Tim says. “It helps me be more successful, and therefore, allows my company to be more successful.” In addition, as an ERA board member, Tim established relationships with key industry players, enhanced his visibility as a marketing expert, and gained the wisdom necessary to excel in his new role as SVP of Household Marketing at Time Life. retailing.org/superachievers

SUPERACHIEVERS

WISDOM

Tim Pearson

ACCESS2 | WISDOM | ADVOCACY | SELF-REGULATION



Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
Electronic Retailer - October 2011 - 55
Electronic Retailer - October 2011 - 56
Electronic Retailer - October 2011 - 57
Electronic Retailer - October 2011 - 58
Electronic Retailer - October 2011 - 59
Electronic Retailer - October 2011 - 60
Electronic Retailer - October 2011 - 61
Electronic Retailer - October 2011 - 62
Electronic Retailer - October 2011 - 63
Electronic Retailer - October 2011 - 64
Electronic Retailer - October 2011 - 65
Electronic Retailer - October 2011 - 66
https://www.nxtbookmedia.com