Electronic Retailer - October 2011 - 44
Who:
Who:
What: Dr. Newton’s Naturals is a leader in bringing unique nutraceutical formulas to market using direct-to-consumer verticals including radio and television infomercials, direct mail, catalogs, web marketing and more. The company has effectively designed, developed and implemented grassroots marketing campaigns for 15 years, harnessing in-house creative, media buying, telemarketing, credit card processing, fulfillment, outbound continuity strategies and customer service. Where: South Portland, Maine Web: www.drnewtons.com Why ERA: “Since first joining in 1999, the ER A has consistent ly prov ided Dr. Newton’s Naturals with key networking opportunities at the executive level. In addition to allowing us to build vendor partnerships and increase our revenues, membership also plugs us into the very latest best practices in our industry. The ERA is a priceless asset!” – Carole Byers, co-founder
What: Ross A. Epstein is a partner of TechLaw LLP whose practice centers on the development of intellectual property assets for technology-based businesses with an emphasis on corporate transactional services, anti-counterfeiting and other IP enforcement, licensing, corporate governance, as well as international transactions and structure. TechLaw LLP was launched when several independent patent attorneys partnered to form a distinctive boutique IP firm. Our partners manage their own practices, collaborating weekly to provide expert legal knowledge and full-service capabilities to our global clients. Epstein brings an unusual entrepreneurial perspective to the practice of law, often serving as general counsel and sitting on the boards of directors for his clients, due to his hands-on experience in business as a founder, president and CEO of BCH Communications in Poland, Hungary and the Czech Republic. Epstein developed BCH communication into a multimillion dollar telecommunications/internet business and also filled the in-house counsel role. This experience combined with his prior business litigation practice makes
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Electronic Retailer - October 2011
Table of Contents for the Digital Edition of Electronic Retailer - October 2011
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
Electronic Retailer - October 2011 - 55
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