Electronic Retailer - October 2011 - 45
him uniquely qualified to advise and counsel growing and established companies. Where: Based in San Diego, Calif. Web: www.techlawllp.com Why ERA: “ERA provides an unparalleled opportunity to interact with the esteemed leaders in the DRTV industry. Its membership is comprised of the types of innovative companies that our firm attaches importance to and represents. It is rewarding to collaborate with, and hopefully, contribute to the development of both the association and industry in the future.” – Ross Epstein, partner
Who:
What: Genius GmbH is an owner-managed company headquartered in Germany with reliable production facilities in Slovenia and Asia. The management, supported by the entire Genius team, uses modern and flexible marketing strategies and robust design to position Genius products in the international market. Genius specializes in high-quality products for the kitchen and household. Since 2005, Genius has been active in DR business internationally. Where: Limburg, Germany Web: www.genius-germany.de
From potential.
To pro it.
Chief has the resources to go the distance.
Chief Media is a premier direct response media and technology agency—and a proven leader in maximizing ROI over all media types, including TV, Print, Radio, Online and Social. Chief is with you every step of the way; from business Retail Direct Media (RDM) division leads the market in launching, driving, supporting and tracking your retail initiatives while reaching or exceeding ROI goals, we run the right media to sell it through retailers’ shelves while tracking the ROI on every dollar spent. Complementing our media expertise, Chief is at the forefront of media results technology. We’ve developed intuitive tracking systems—TMO, our online visit and order tracking system which allocates (based on multi-level variables) unique web visits and orders back to each traditional media airing, allowing for a full analysis of media effectiveness and CONTINUUM, which tiescustomers against the original media source. Chief Media represents cutting edge, proprietary
Your Business Partner in Direct Response.
548172_Chief_Media.indd 1
www.chiefmedia.com/er • 212-300-8970
8/20/11 4:01:36 AM
October 2011 | electronicRETAILER
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Electronic Retailer - October 2011
Table of Contents for the Digital Edition of Electronic Retailer - October 2011
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
Electronic Retailer - October 2011 - 55
Electronic Retailer - October 2011 - 56
Electronic Retailer - October 2011 - 57
Electronic Retailer - October 2011 - 58
Electronic Retailer - October 2011 - 59
Electronic Retailer - October 2011 - 60
Electronic Retailer - October 2011 - 61
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Electronic Retailer - October 2011 - 66
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