Electronic Retailer - October 2011 - 47

BULLETIN BOARD

ADVERTISER INDEX
a2b Fulfillment Inc. www.a2bf.com ........................................... 29, 48 The ADS Group/Studio 120 www.studio-120.com ..................................... 41 Allstar Products Group www.allstarmg.com .......outside back cover Applied Perceptions www.apcrc.com ................................................ 36 Cannella Response Television www.drtv.com ......................................................3 Cesari Direct www.cesaridirect.com.................................... 48 Chief Media www.chiefmedia.com ............................. 45, 49 Dial 800 www.dial800.com ............................................ 44 Diray TV www.diraytv.com ............................................. 49 Electronic Retailing Association www.retailing.org .............................. 23, 25, 33, inside front cover Global Infomercial Services Inc. www.giservices.tv ............................................ 48 Hawthorne Direct, Inc. www.hawthornedirect.com............................6 IMS-Infomercial Monitoring Service Inc. www.imstv.com ................................................ 10 IT Connect, Inc. www.800numbersfree.com ......................... 13

PERSONNEL
TeleBrands, one of the country’s top As Seen on TV marketers, announced the addition of Lynn Hamlin as vice president of infomercials. Effective immediately, Hamlin will lead the company in increased production of long-form infomercials – product commercials that are approximately 30-minutes in length. Sales Portal has announced the appointment of industryrecognized direct marketing and lead gen executive Steve Nober as Chief Customer Officer. Nober, who joined Sales Portal as an Advisory Board member in April 2011, will oversee the company’s strategic business development and campaign management operations. Jessica Straube, senior media programmer for CRT shopping channels; Jeff Austwick, IT manager; Rebecca Faust, human resources manager; Laura McIntosh, media assistant; and Lauren Booth, media associate, joined the expanding staff at Cannella Response, a leading longform direct response media agency. Further expanding the company’s DRTV operations in Germany, Austria and Switzerland, global electronic marketer Thane Direct has named Mag. Florian Kulterer as managing director of Thane Deutschland GmbH. It also launched Thane Robert Loder Austria GmbH, naming respected Austrian- Florian Kulterer based DRTV executive Robert Loder as the subsidiary’s managing director. Steve Nober

COMPANY NOTICES
Innotrac to Provide Multi-Facility Fulfillment Services for Beachbody
Innotrac Corporation, a leader in providing technology-based, integrated fulfillment solutions for global brands, has expanded its multi-year agreement with Beachbody, LLC to include a multi-facility solution. Beachbody is the leading direct-to-consumer retailer of in-home fitness and weight solutions, offering the popular P90X, Insanity, TurboFire and Hip Hop Abs products through direct response and digital platforms. “We are always looking for ways to add value for our clients, and we used our SmartHub analysis to define a multi-facility solution that would deliver additional benefits for Beachbody,” says Larry Hanger, SVP Client Services at Innotrac. “Innotrac’s integrated, multi-facility solution will allow us to consolidate fulfillment for several divisions," adds Seth Tuckerman, CEO at Beachbody. “The order management systems will route Beachbody’s orders to the location that is closest to our customers, saving time in transit and freight costs.”

Jordan Whitney www.jwgreensheet.com ............................... 44 Koeppel Direct Inc. www.koeppeldirect.com............................... 11 Lockard & Wechsler Direct www.lwdirect.com .............inside back cover Motivational Fulfillment & Logistics www.mfals.com ...................................................5 Newton Media www.newtonmedia.com .............................. 49 Northern Response (International) Ltd. www.nresponse.com ...................................... 48 OrderMotion www.ordermotion.com ................................. 49 SF Global Sourcing www.sfglobalsourcing.com ......................... 41 SKO Brenner American www.skobars.com............................................ 48 Swipe Payment www.swipellc.com ........................................... 49 Universal Direct www.sunwheeldirect.com.tw ..................... 48 William Sullivan Advertising www.williamsullivanadvertising.com ...... 48

Industry Expert Jeff Glickman Announces FREE Download of Book on DRTV Secrets Available to ERA Members
For more than two decades, Jeff Glickman has worked with the best of the industry, creating new techniques for successfully increasing sales and profits. Now Glickman has announced that his book, "Creating the Future of Direct Response," is available to ERA members as a free download. Learn the latest ideas and well-guarded secrets that this industry expert has shared with his of clients for years by visiting www.drtvsecrets.tv.

October 2011 | electronicRETAILER

Electronic Retailer - October 2011

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