Electronic Retailer - October 2011 - 7

CALENDAR OCTOBER-FEBRUARY 2011 INDUSTRY EVENTS
OCTOBER 2011 | VOLUME 8 • NUMBER 10
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Membership: Robin Greenspan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Barry Senyk Photography: Brian Davis Marketing: Kaydee Currie Ad Creation: Elaine Connell Contributing Writers: Jack Gordon, Jacqueline Renfrow, Casey Kleinman Contributing Columnists: Jaffer Ali, Lesley Fair, Tim Hawthorne, Jeffrey D. Knowles, Kristalyn J. Loson, Rick Petry, Jonathan L. Pompan, Ava Seavey, Robert Yallen Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Charles Popper cpopper@naylor.com | (888) 404-6154 Director, National Accounts | Heather Ciocca hciocca@naylor.com | (352) 333-3463 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 John O’Neil joneil@naylor.com | (770) 810-6959 Scott Pauquette spauquette@naylor.com | (352) 333-3446 Jamie Williams jwilliams@naylor.com | (352) 333-3393 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Eureka Payments, LLC Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published October 2011 ERA-M1011/6370

Oct. 1-6

DMA: 2011 Conference & Exhibition Oct. 1-6 Boston Convention and Exhibition Center Boston, Mass. For more information, visit www.dma11.org eMetrics Marketing Optimization Summit Oct. 17-21 Hilton New York New York, N.Y. For more information, visit www.emetrics.org Retail Law Conference 2011 Nov. 7-9 Intercontinental Chicago Magnificent Mile Chicago, Ill. For more information, visit www.rila.org/events/conferences/retaillaw

Oct. 17-21

Nov. 7-9

Nov. 8

ERA Networking Reception Presented by ERA Nov. 8 New York, N.Y. For more information, visit www.retailing.org

Nov. 14-18

Search Engine Strategies – Chicago Nov. 14-18 Hyatt Regency Chicago, Ill. For more information, visit www.searchenginestrategies.com/chicago Mobile Marketing Association Forum Nov. 17 SLS Hotel at Beverly Hills Los Angeles, Calif. For more information, visit forum.mmaglobal.com

Nov. 17

Jan. 18

ERA Networking Reception Presented by ERA Jan. 18 Southern California For more information, visit www.retailing.org

Feb. 27-29

The Great Ideas Summit 2012 Presented by ERA Feb. 27-29 Fontainebleau Miami Beach Miami, Fla. For more information, visit www.eragreatideas.org.

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change.

October 2011 | electronicRETAILER

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Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - October 2011 - cover1
Electronic Retailer - October 2011 - cover2
Electronic Retailer - October 2011 - 3
Electronic Retailer - October 2011 - 4
Electronic Retailer - October 2011 - 5
Electronic Retailer - October 2011 - 6
Electronic Retailer - October 2011 - Calendar of Events
Electronic Retailer - October 2011 - Your Association, Your Bottom Line
Electronic Retailer - October 2011 - Industry Reports
Electronic Retailer - October 2011 - 10
Electronic Retailer - October 2011 - 11
Electronic Retailer - October 2011 - 12
Electronic Retailer - October 2011 - 13
Electronic Retailer - October 2011 - FTC Forum
Electronic Retailer - October 2011 - eMarketer Research
Electronic Retailer - October 2011 - 16
Electronic Retailer - October 2011 - IMS Retail Rankings
Electronic Retailer - October 2011 - 18
Electronic Retailer - October 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - October 2011 - 20
Electronic Retailer - October 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - October 2011 - 22
Electronic Retailer - October 2011 - 23
Electronic Retailer - October 2011 - Ask the Expert
Electronic Retailer - October 2011 - 25
Electronic Retailer - October 2011 - The Perfect Hybrid?
Electronic Retailer - October 2011 - 27
Electronic Retailer - October 2011 - 28
Electronic Retailer - October 2011 - 29
Electronic Retailer - October 2011 - Radio: The Wave of the Future
Electronic Retailer - October 2011 - 31
Electronic Retailer - October 2011 - 32
Electronic Retailer - October 2011 - 33
Electronic Retailer - October 2011 - How to End Upsell Cynicism
Electronic Retailer - October 2011 - 35
Electronic Retailer - October 2011 - 36
Electronic Retailer - October 2011 - Guest Viewpoint
Electronic Retailer - October 2011 - 38
Electronic Retailer - October 2011 - DRTV
Electronic Retailer - October 2011 - Legal
Electronic Retailer - October 2011 - 41
Electronic Retailer - October 2011 - Creative
Electronic Retailer - October 2011 - Member Spotlight
Electronic Retailer - October 2011 - 44
Electronic Retailer - October 2011 - 45
Electronic Retailer - October 2011 - Advertiser Spotlight
Electronic Retailer - October 2011 - Advertiser Index
Electronic Retailer - October 2011 - Classifieds
Electronic Retailer - October 2011 - 49
Electronic Retailer - October 2011 - Rick Petry
Electronic Retailer - October 2011 - cover3
Electronic Retailer - October 2011 - cover4
Electronic Retailer - October 2011 - outsert1
Electronic Retailer - October 2011 - outsert2
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Electronic Retailer - October 2011 - 66
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