Electronic Retailer - November 2011 - 15

Type of Game Played Most Often by U.S. Online Gamers, 2011 (% of respondents)
Puzzle/board game/game show/trivia/card 47% Action/sports/strategy/role-playing 21% Downloadable games 13% Persistent multiplayer universe 11% Other 8%
Source: Entertainment Software Association (ESA), “2011 Essential Facts About the Computer and Video Game Industry” conducted by Ipsos MediaCT, June 7, 2011

Video Game Spending Worldwide, by Segment, 2011, 2013 & 2015 (billions)
2011 Gaming software Gaming hardware Online gaming Total* $44.73 $17.80 $11.90 $74.43 2013 $51.13 $24.62 $21.45 $97.20 2015 $56.51 $27.35 $28.30 $112.16

Note: *includes gaming console manufacturers, software for dedicated game consoles or platforms, handheld video game consoles, PC/notebook gaming software, mobile gaming (including tablets) and online casual and social games Source: Gartner, “Market Trends: Gaming Ecosystem, 2011” as cited in press release, July 5, 2011

Preferred Way of Hearing About a New Product According to U.S. Internet Users, May 2011 (% of respondents)
Commercials/ads on TV/radio 3% Other 3% None 1%

Attend an event in person 12%

Receive email updates 44% Play an online game 37%

Note: ages 18-44 Source: Saatchi & Saatchi, “Engagement Unleashed: Gamification for Business, Brands and Loyalty” conducted by Ipsos OTX MediaCT, June 8, 2011

November 2011 | electronicRETAILER

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Electronic Retailer - November 2011

Table of Contents for the Digital Edition of Electronic Retailer - November 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
The Leadership Team
Call Centers in the Age of Facebook
5 Keys to Creating a DR Hit
Building a Voluntary Sales Force
Guest Viewpoint
DRTV
Legal
Teleservices
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - November 2011 - cover1
Electronic Retailer - November 2011 - dps1
Electronic Retailer - November 2011 - dps2
Electronic Retailer - November 2011 - dps3
Electronic Retailer - November 2011 - dps4
Electronic Retailer - November 2011 - 2
Electronic Retailer - November 2011 - 3
Electronic Retailer - November 2011 - 4
Electronic Retailer - November 2011 - 5
Electronic Retailer - November 2011 - 6
Electronic Retailer - November 2011 - Calendar of Events
Electronic Retailer - November 2011 - Your Association, Your Bottom Line
Electronic Retailer - November 2011 - Industry Reports
Electronic Retailer - November 2011 - 10
Electronic Retailer - November 2011 - 11
Electronic Retailer - November 2011 - FTC Forum
Electronic Retailer - November 2011 - 13
Electronic Retailer - November 2011 - eMarketer Research
Electronic Retailer - November 2011 - 15
Electronic Retailer - November 2011 - IMS Retail Rankings
Electronic Retailer - November 2011 - 17
Electronic Retailer - November 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - November 2011 - 19
Electronic Retailer - November 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - November 2011 - 21
Electronic Retailer - November 2011 - 22
Electronic Retailer - November 2011 - 23
Electronic Retailer - November 2011 - The Leadership Team
Electronic Retailer - November 2011 - 25
Electronic Retailer - November 2011 - 26
Electronic Retailer - November 2011 - 27
Electronic Retailer - November 2011 - Call Centers in the Age of Facebook
Electronic Retailer - November 2011 - 29
Electronic Retailer - November 2011 - 30
Electronic Retailer - November 2011 - 31
Electronic Retailer - November 2011 - 5 Keys to Creating a DR Hit
Electronic Retailer - November 2011 - 33
Electronic Retailer - November 2011 - 34
Electronic Retailer - November 2011 - 35
Electronic Retailer - November 2011 - 36
Electronic Retailer - November 2011 - 37
Electronic Retailer - November 2011 - Building a Voluntary Sales Force
Electronic Retailer - November 2011 - Guest Viewpoint
Electronic Retailer - November 2011 - 40
Electronic Retailer - November 2011 - DRTV
Electronic Retailer - November 2011 - Legal
Electronic Retailer - November 2011 - Teleservices
Electronic Retailer - November 2011 - Payment Processing
Electronic Retailer - November 2011 - 45
Electronic Retailer - November 2011 - Advertiser Spotlight
Electronic Retailer - November 2011 - Advertiser Index
Electronic Retailer - November 2011 - Classifieds
Electronic Retailer - November 2011 - 49
Electronic Retailer - November 2011 - Rick Petry
Electronic Retailer - November 2011 - cover3
Electronic Retailer - November 2011 - cover4
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