NEWH - Fall 2015 - 66

Partner Profiles

This May at HD Expo, Bernhardt Hospitality launched its Jet Set casegoods collection, also receiving honors
for Best Branded Booth in the show's annual Best Booth competition. And, in time for BDNY in November, the
company will also introduce its Marquesa and Haven collections for hospitality. "The growth we are seeing
is tremendous in our industry," says strategic accounts manager Debbie McKelvey. "Everyone seems to be
thriving right now and we look forward to continuing with the great projects and partners we are working with."
And Bernhardt's partnership with NEWH is a key part of its success in the industry. "We support NEWH because they support us," McKelvey says. "It is
a great organization for helping bring vendors together with designers, architects, and purchasers on a business and a social level so we can all work
together to meet the needs of the current market."

Crypton's recently introduced vinyl offering Revl, which has enjoyed much success since its debut, recognized as
an honoree at Interior Design's second annual HiP at NeoCon Awards and with an innovator award at the 2015
NEWH Leadership Conference. Revl has received GREENGUARD certification, ensuring that it meets rigorous
standards for low emissions of VOCs into indoor air. And Crypton's DNA markers ensure that if a product is
coming from the Crypton Companies-a sponsor of the NEWH Sustainable Design Competition-it is made with the greenest chemistries.
The company knows that in today's fast-paced world, meeting demands in a short timeline is key. "To maintain our edge, we are carrying more
inventory than we have in previous years," says Crypton co-founder Randy Rubin. Because of its high-tech needs, Crypton also enjoys the advantage of
producing and testing its products in the U.S.
Throughout her career, Crypton co-owner Rubin has spent her time advocating for women's rights in the workplace and mentoring other females in
the industry, part of the reason the company's partnership with NEWH is so vital. "NEWH offers our company wonderful introductions to designers with
whom we would have difficulty meeting on our own," she says. "It opens doors to new relationships for our outreach."

Enduratex debuted several exciting products in 2015, each with a unique texture and color and performance
story, including Coastal Ranch, Eel, Stingray, and Counter Pane. It was also recognized by Interior Design's Best of
Year awards in 2014 for FORBID SRT, a topcoat made even more advanced this year with a blue jean dye transfer
antidote.
Enduratex recognizes that one of the industry's biggest challenges is the level of chemicals in products, which
is why "as active members of CFFA, we put out information, through seminars, to better educate manufacturers
and designers about new compliance issues," says Jeff Post, vice president and general manager of Enduratex. Moreover, "we continue to broaden our
exposure to other markets and in turn more markets are using our technology and product offerings," Post says.
Helping to further that exposure is the company's corporate partnership with NEWH and the networking it fosters. "Relationships are key to our
business. Being a corporate member of NEWH puts us in a tremendous position to meet and build relationships within our design community," Post says.

2015 has so far been a busy year for Fabric Innovations. Not only has founder Deborah Herman been
recognized as the 2015 NEWH ICON of Industry (the youngest recipient ever), the company has also launched
new collections with Super Solids-a luxurious line of hand and drape reminiscent of silk-and three new
books of Menswear fabrics, its second in-line collection. "Our biggest challenge is so much new business
and how it is processed," says Herman. "We are enjoying putting in procedures and processes that make
everything more efficient." New hires are part of the process, including roles of director of sourcing and
design and director of sales, not to mention the expansion of the company's Coral Gables, Florida, office to an additional building and a new office in
Shanghai.
As a Legacy Scholarship donor and longtime contributor to NEWH, Fabric Innovations knows the value of the organization. "NEWH is the strongest
networking association in our industry," Herman says. "If you want the powerhouse event, NEWH is involved."

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NEWH - Fall 2015

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