NEWH - Summer 2019 - 63

Clockwise from left: Art developed by Stacy Garcia, directly printed on wood with grain showing; a custom mirrored number
currently being used as a hotel brand spec on each floor; Artline pieces including laser engraving on wood and image printed on resin
in a 3D format
Opposite page: Art developed by Stacy Garcia for Artline Studio, directly printed on aluminum with silver background showing

Association (AAHOA) in Atlanta. Most of the potential clients they
encountered there weren't familiar with Artline, so "we had to gain
their trust and prove we were here to stay. There was a learning
curve," says Bhasin.
Especially resonating with the mid-level market, Artline attracted
businesses like Supreme Hospitality early on, and last year worked on
more than 850 hotels-a mix of both full- and limited-service brands.
Today, Artline is corporate level-approved at Best Western Hotels &
Resorts, IHG, Radisson Hotel Group, Wyndham Hotels and Resorts,
and is an approved supplier for Hilton Hotels & Resorts.
Mirrors are also a booming sector for Artline, which recently
replaced the vanity and desk offerings in all guestrooms at the
Peabody Memphis hotel. Minimal framing is the biggest change
Bhasin has seen in this realm. "They want mostly mirror glass these
days, clean lines that feel European," he says, noting the rising
interest in full-length products and iterations dressed with knobs or
leather straps.
Over the last 20 years Artline has been at the forefront of innovation,
showcasing laser-cut art services. It's one of the first companies to
introduce digital printing techniques on acrylic and wallcoverings and

its sustainability efforts are also notable, incorporating polystyrene,
expanded polystyrene, corrugated carton, and recycled paper into its
packaging process.
Hospitality art has come a long way from the simple, one-sizeonly framed posters that dominated in 1999. "Back then there was a
binder of images that you would send out to a designer or purchasing
company and they would say, 'I want this one,' but it had to be available
on the shelf. There was no customized aspect," Bhasin recalls.
Customization fuels modern hospitality spaces, and Artline also
embraces such flexibility. Its latest expansion, launched last year,
is Artline Studio, an ever-growing network of artists who create an
infinite array of one-of-a-kind pieces for hotel projects of every stripe.
Stacy Garcia Commercial has already collaborated with Artline Studio,
debuting a vibrant collection that spans geometric lines, undulating
forms, and monochromatic botanicals as well as materials like textural
watercolor paper, silver aluminum, and silk.
"For a category that was once pretty restricted," says Bhasin,
"searching for abstract blues and purples is now the norm." As Potente
adds, "Sometimes you just need to reinvent yourself." ❙❘❚

Summer 2019 63



NEWH - Summer 2019

Table of Contents for the Digital Edition of NEWH - Summer 2019

NEWH - Summer 2019
Table of Contents
Guest Perspective
Who’s Who
News
Conference Roundup
Have You Seen?
Scholarships
Interview
Sustainability
Premium Business Members
Q&A: Anne Hiter
Q&A: Matt Deshantz
Q&A: Michelle Purcell
On the Cover
PROJECT: The Blake Hotel
PROJECT: Cultura
PROJECT: Marriott Irvine Spectrum
Chapter Highlights
Save the Date
New Members
Partner Profiles
Ad Index
NEWH - Summer 2019 - NEWH - Summer 2019
NEWH - Summer 2019 - Cover2
NEWH - Summer 2019 - Table of Contents
NEWH - Summer 2019 - Guest Perspective
NEWH - Summer 2019 - 5
NEWH - Summer 2019 - Who’s Who
NEWH - Summer 2019 - 7
NEWH - Summer 2019 - 8
NEWH - Summer 2019 - 9
NEWH - Summer 2019 - 10
NEWH - Summer 2019 - 11
NEWH - Summer 2019 - 12
NEWH - Summer 2019 - 13
NEWH - Summer 2019 - 14
NEWH - Summer 2019 - 15
NEWH - Summer 2019 - 16
NEWH - Summer 2019 - 17
NEWH - Summer 2019 - 18
NEWH - Summer 2019 - 19
NEWH - Summer 2019 - News
NEWH - Summer 2019 - 21
NEWH - Summer 2019 - Conference Roundup
NEWH - Summer 2019 - 23
NEWH - Summer 2019 - 24
NEWH - Summer 2019 - 25
NEWH - Summer 2019 - 26
NEWH - Summer 2019 - 27
NEWH - Summer 2019 - Have You Seen?
NEWH - Summer 2019 - 29
NEWH - Summer 2019 - 30
NEWH - Summer 2019 - 31
NEWH - Summer 2019 - 32
NEWH - Summer 2019 - 33
NEWH - Summer 2019 - 34
NEWH - Summer 2019 - 35
NEWH - Summer 2019 - Scholarships
NEWH - Summer 2019 - 37
NEWH - Summer 2019 - 38
NEWH - Summer 2019 - 39
NEWH - Summer 2019 - Interview
NEWH - Summer 2019 - 41
NEWH - Summer 2019 - Sustainability
NEWH - Summer 2019 - 43
NEWH - Summer 2019 - Premium Business Members
NEWH - Summer 2019 - 45
NEWH - Summer 2019 - 46
NEWH - Summer 2019 - 47
NEWH - Summer 2019 - 48
NEWH - Summer 2019 - 49
NEWH - Summer 2019 - 50
NEWH - Summer 2019 - 51
NEWH - Summer 2019 - 52
NEWH - Summer 2019 - 53
NEWH - Summer 2019 - 54
NEWH - Summer 2019 - 55
NEWH - Summer 2019 - Q&A: Anne Hiter
NEWH - Summer 2019 - 57
NEWH - Summer 2019 - Q&A: Matt Deshantz
NEWH - Summer 2019 - 59
NEWH - Summer 2019 - Q&A: Michelle Purcell
NEWH - Summer 2019 - 61
NEWH - Summer 2019 - On the Cover
NEWH - Summer 2019 - 63
NEWH - Summer 2019 - PROJECT: The Blake Hotel
NEWH - Summer 2019 - 65
NEWH - Summer 2019 - 66
NEWH - Summer 2019 - 67
NEWH - Summer 2019 - 68
NEWH - Summer 2019 - 69
NEWH - Summer 2019 - PROJECT: Cultura
NEWH - Summer 2019 - 71
NEWH - Summer 2019 - 72
NEWH - Summer 2019 - 73
NEWH - Summer 2019 - 74
NEWH - Summer 2019 - 75
NEWH - Summer 2019 - PROJECT: Marriott Irvine Spectrum
NEWH - Summer 2019 - 77
NEWH - Summer 2019 - 78
NEWH - Summer 2019 - 79
NEWH - Summer 2019 - Chapter Highlights
NEWH - Summer 2019 - 81
NEWH - Summer 2019 - 82
NEWH - Summer 2019 - 83
NEWH - Summer 2019 - 84
NEWH - Summer 2019 - 85
NEWH - Summer 2019 - 86
NEWH - Summer 2019 - 87
NEWH - Summer 2019 - 88
NEWH - Summer 2019 - 89
NEWH - Summer 2019 - Save the Date
NEWH - Summer 2019 - 91
NEWH - Summer 2019 - New Members
NEWH - Summer 2019 - 93
NEWH - Summer 2019 - 94
NEWH - Summer 2019 - 95
NEWH - Summer 2019 - 96
NEWH - Summer 2019 - 97
NEWH - Summer 2019 - 98
NEWH - Summer 2019 - 99
NEWH - Summer 2019 - 100
NEWH - Summer 2019 - 101
NEWH - Summer 2019 - 102
NEWH - Summer 2019 - 103
NEWH - Summer 2019 - Partner Profiles
NEWH - Summer 2019 - 105
NEWH - Summer 2019 - Ad Index
NEWH - Summer 2019 - Cover3
NEWH - Summer 2019 - Cover4
https://www.nxtbook.com/emerald/newh/2024Winter
https://www.nxtbook.com/emerald/newh/2024Fall
https://www.nxtbook.com/emerald/newh/2024Summer
https://www.nxtbook.com/emerald/newh/2024Spring
https://www.nxtbook.com/emerald/newh/2023Winter
https://www.nxtbook.com/emerald/newh/2023fall
https://www.nxtbook.com/emerald/newh/2023summer
https://www.nxtbook.com/emerald/newh/2023spring
https://www.nxtbook.com/emerald/newh/2022winter
https://www.nxtbook.com/emerald/newh/2022fall
https://www.nxtbook.com/emerald/newh/2022summer
https://www.nxtbook.com/emerald/newh/2022spring
https://www.nxtbook.com/emerald/newh/2021winter
https://www.nxtbook.com/emerald/newh/2021fall
https://www.nxtbook.com/emerald/newh/2021summer
https://www.nxtbook.com/nxtbooks/newh/2021spring
https://www.nxtbook.com/nxtbooks/newh/2020winter
https://www.nxtbook.com/nxtbooks/newh/2020fall
https://www.nxtbook.com/nxtbooks/newh/2020july_v2
https://www.nxtbook.com/nxtbooks/newh/2020july
https://www.nxtbook.com/nxtbooks/newh/2020summer
https://www.nxtbook.com/nxtbooks/newh/2020spring
https://www.nxtbook.com/nxtbooks/newh/2019winter
https://www.nxtbook.com/nxtbooks/newh/2019fall
https://www.nxtbook.com/nxtbooks/newh/2019summer
https://www.nxtbook.com/nxtbooks/newh/2019spring
https://www.nxtbook.com/nxtbooks/newh/2018winter
https://www.nxtbook.com/nxtbooks/newh/2018fall
https://www.nxtbook.com/nxtbooks/newh/2018summer
https://www.nxtbook.com/nxtbooks/newh/2018spring
https://www.nxtbook.com/nxtbooks/newh/2017winter
https://www.nxtbook.com/nxtbooks/newh/2017fall
https://www.nxtbook.com/nxtbooks/newh/2017summer
https://www.nxtbook.com/nxtbooks/newh/2017spring
https://www.nxtbook.com/nxtbooks/newh/2016winter
https://www.nxtbook.com/nxtbooks/newh/2016fall
https://www.nxtbook.com/nxtbooks/newh/2016summer
https://www.nxtbook.com/nxtbooks/newh/2016spring
https://www.nxtbook.com/nxtbooks/newh/2015winter
https://www.nxtbook.com/nxtbooks/newh/2015fall
https://www.nxtbook.com/nxtbooks/newh/2015summer
https://www.nxtbook.com/nxtbooks/newh/2015spring
https://www.nxtbook.com/nxtbooks/newh/2014winter
https://www.nxtbook.com/nxtbooks/newh/2014fall
https://www.nxtbook.com/nxtbooks/newh/2014summer
https://www.nxtbook.com/nxtbooks/newh/2014spring
https://www.nxtbookmedia.com