NEWH - Spring 2020 - 46

BrandED | CANOPY BY HILTON ATLANTA MIDTOWN

The NEWH BrandED initiative gives designers and architects an extraordinary business opportunity to learn
about leading hotel, resort, and lifestyle brands during small seminars. This article highlights one of our Brand
Partners and a recent project designed by an NEWH member design firm.

Artistic Vibe
The Canopy by Hilton Atlanta Midtown embodies the brand's locally focused approach
Photography by Guillaume Gaudet

T

he Canopy by Hilton Atlanta Midtown, a new mixed-use
rental and commercial hotel tower, explores the different
layers of art, food, and iconography integrated within the
Midtown Atlanta neighborhood: its graffiti artists, homegrown
celebrity chefs, and numerous literary inspirations. Designed by
New York-based luxury hospitality design firm Krause Sawyer, the
hotel is home to 176 guestrooms including four suites, spread over
109,300 square feet of new-build construction, and is highlighted
by 12,650 square feet of public space.
"The design language intends to juxtapose the raw, industrial
forms derived from iconic signage and structures throughout
Atlanta against subtle design details, which take their cue from the
art and food influences in the Midtown area," says Krause Sawyer.
"The narrative developed by our team and told throughout the
space focuses on celebrating the local art community in Atlanta,

with the interior architecture serving as the canvas for the art
installations in the public spaces."
The project is situated at the intersection of the Savannah
College of Art and Design (SCAD), the High Museum, and the
Woodruff Arts Center-the city's cultural art center. "The hotel's
proximity to SCAD was a starting point to acknowledge the city's
dedication to art, acting as canvas for cultural experiences from
the written word to the arts," explains Hilton's luxury and lifestyle
design director Barry Sullivan. Like other Canopy properties, which
are located in primary urban and vibrant secondary urban markets
(the brand currently boasts 12 open properties and more than 40
in the U.S. and internationally in the pipeline), Atlanta architecture
provided a rich source of building materials and styles, signage,
logos and, wayfinding.

This page: A full-height, 3D metal and wood wall installation
by a local mural artist graces the lobby.
46 www.newh.org



http://www.newh.org

NEWH - Spring 2020

Table of Contents for the Digital Edition of NEWH - Spring 2020

NEWH - Spring 2020
TABLE OF CONTENTS
GUEST PERSPECTIVE
WHO’S WHO
NEWS
CONFERENCE ROUNDUP
HAVE YOU SEEN?
SCHOLARSHIPS
SCHOLARSHIP HEROS
INTERVIEW UK
SUSTAINABILITY
BrandED
Q&A: Chris Tucker NEWH, Inc. international president
Q&A: Courtney Crosby Mid-South region steering chair
Q&A: Carolina Cundall UK chapter president
ON THE COVER
PROJECT: AC Hotel Grand Rapids DLR Group upgrades a former warehouse
PROJECT: Tesoro EoA goes with the flow
PROJECT: Courtyard by Marriott Paris Gare de Lyon STUDIOS Architecture’s Paris office tower upgrade
PROJECT: Spa at Cache Creek HBG’s timeless spa design
CHAPTER HIGHLIGHTS
SAVE THE DATE
NEW MEMBERS
PARTNER PROFILES
AD INDEX
NEWH - Spring 2020 - NEWH - Spring 2020
NEWH - Spring 2020 - Cover2
NEWH - Spring 2020 - TABLE OF CONTENTS
NEWH - Spring 2020 - GUEST PERSPECTIVE
NEWH - Spring 2020 - 5
NEWH - Spring 2020 - WHO’S WHO
NEWH - Spring 2020 - 7
NEWH - Spring 2020 - 8
NEWH - Spring 2020 - 9
NEWH - Spring 2020 - 10
NEWH - Spring 2020 - 11
NEWH - Spring 2020 - 12
NEWH - Spring 2020 - 13
NEWH - Spring 2020 - 14
NEWH - Spring 2020 - 15
NEWH - Spring 2020 - NEWS
NEWH - Spring 2020 - 17
NEWH - Spring 2020 - 18
NEWH - Spring 2020 - 19
NEWH - Spring 2020 - 20
NEWH - Spring 2020 - 21
NEWH - Spring 2020 - 22
NEWH - Spring 2020 - 23
NEWH - Spring 2020 - CONFERENCE ROUNDUP
NEWH - Spring 2020 - 25
NEWH - Spring 2020 - HAVE YOU SEEN?
NEWH - Spring 2020 - 27
NEWH - Spring 2020 - 28
NEWH - Spring 2020 - 29
NEWH - Spring 2020 - 30
NEWH - Spring 2020 - 31
NEWH - Spring 2020 - 32
NEWH - Spring 2020 - 33
NEWH - Spring 2020 - SCHOLARSHIPS
NEWH - Spring 2020 - 35
NEWH - Spring 2020 - 36
NEWH - Spring 2020 - 37
NEWH - Spring 2020 - SCHOLARSHIP HEROS
NEWH - Spring 2020 - 39
NEWH - Spring 2020 - 40
NEWH - Spring 2020 - 41
NEWH - Spring 2020 - INTERVIEW UK
NEWH - Spring 2020 - 43
NEWH - Spring 2020 - SUSTAINABILITY
NEWH - Spring 2020 - 45
NEWH - Spring 2020 - BrandED
NEWH - Spring 2020 - 47
NEWH - Spring 2020 - 48
NEWH - Spring 2020 - 49
NEWH - Spring 2020 - 50
NEWH - Spring 2020 - 51
NEWH - Spring 2020 - Q&A: Chris Tucker NEWH, Inc. international president
NEWH - Spring 2020 - 53
NEWH - Spring 2020 - Q&A: Courtney Crosby Mid-South region steering chair
NEWH - Spring 2020 - 55
NEWH - Spring 2020 - Q&A: Carolina Cundall UK chapter president
NEWH - Spring 2020 - 57
NEWH - Spring 2020 - ON THE COVER
NEWH - Spring 2020 - 59
NEWH - Spring 2020 - 60
NEWH - Spring 2020 - 61
NEWH - Spring 2020 - PROJECT: AC Hotel Grand Rapids DLR Group upgrades a former warehouse
NEWH - Spring 2020 - 63
NEWH - Spring 2020 - 64
NEWH - Spring 2020 - 65
NEWH - Spring 2020 - 66
NEWH - Spring 2020 - 67
NEWH - Spring 2020 - PROJECT: Tesoro EoA goes with the flow
NEWH - Spring 2020 - 69
NEWH - Spring 2020 - 70
NEWH - Spring 2020 - 71
NEWH - Spring 2020 - 72
NEWH - Spring 2020 - 73
NEWH - Spring 2020 - PROJECT: Courtyard by Marriott Paris Gare de Lyon STUDIOS Architecture’s Paris office tower upgrade
NEWH - Spring 2020 - 75
NEWH - Spring 2020 - 76
NEWH - Spring 2020 - 77
NEWH - Spring 2020 - 78
NEWH - Spring 2020 - 79
NEWH - Spring 2020 - PROJECT: Spa at Cache Creek HBG’s timeless spa design
NEWH - Spring 2020 - 81
NEWH - Spring 2020 - 82
NEWH - Spring 2020 - 83
NEWH - Spring 2020 - CHAPTER HIGHLIGHTS
NEWH - Spring 2020 - 85
NEWH - Spring 2020 - 86
NEWH - Spring 2020 - 87
NEWH - Spring 2020 - 88
NEWH - Spring 2020 - 89
NEWH - Spring 2020 - 90
NEWH - Spring 2020 - 91
NEWH - Spring 2020 - 92
NEWH - Spring 2020 - 93
NEWH - Spring 2020 - 94
NEWH - Spring 2020 - 95
NEWH - Spring 2020 - 96
NEWH - Spring 2020 - 97
NEWH - Spring 2020 - SAVE THE DATE
NEWH - Spring 2020 - 99
NEWH - Spring 2020 - NEW MEMBERS
NEWH - Spring 2020 - 101
NEWH - Spring 2020 - 102
NEWH - Spring 2020 - 103
NEWH - Spring 2020 - PARTNER PROFILES
NEWH - Spring 2020 - 105
NEWH - Spring 2020 - AD INDEX
NEWH - Spring 2020 - Cover3
NEWH - Spring 2020 - Cover4
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