NFPA Journal - March/April 2012 - (Page 38)

>>outreach nfpa’s public education division lorraine carli Fire Safety—It’s a Snap A new partnership with LEGOLAND Florida brings fire safety to the masses irst graf. do you get when you hat combine the age-old love of building with plastic bricks and children’s fascination with firefighters and fire trucks? For Body NFPA the answer was easy. You get a great opportunity to share important fire safety messages in a fun and entertaining way at LEGOLAND® Florida, a new addition to the amusement park landscape in the United States. LEGOLAND Florida opened in October in Winter Haven, 45 minutes from both Orlando and Tampa. The 150-acre interactive theme park is designed for families with children as NFPa CONtiNUaLLY looks for creative ways to break through the media clutter with lifesaving this is a call-out. information, the LEGOLaND Florida opportunity is a good fit. between the ages of 2 and 12, and includes more than 50 rides, shows, and attractions. One of those shows is “The Big Test,” where a handful of eager but hapless characters are put through a test—administered by the show’s straight man, Chief Stern—to see if they have the right stuff to become volunteer firefighters. While the show’s approach is slapstick—it features a lot of acrobatic comedy and hysterical antics, and audience members may find themselves on the wrong end of a stream of water—there are nevertheless important fire safety messages imparted along the way. That’s why NFPA has joined F W LEGOLAND Florida for a long-term fire prevention and safety partnership. At a press event and fire safety day at the park last month, NFPA became the official sponsor of “The Big Test.” The show runs four times a day at the LEGO® City Stage and will be seen by thousands of kids and families during the life of this The Big Test in LEGOLAND Florida. partnership. Visitors to the show will also have a chance to send someone day that promoted “The Big Test” an e-postcard safety message by and reminded families to have scanning a special QR code as they working smoke alarms and a exit the theater. This provides an home escape plan. additional way to further spread In addition to “The Big Test” the life-saving messages they’ve just sponsorship and messaging, NFPA heard onstage. will work with LEGOLAND FlorGiven the ongoing barrage of mesida throughout the year to share sages and media, it is increasingly fire safety information. There will difficult these days to reach children be a particular emphasis during and families with safety messages. As October as part of Fire Prevention NFPA continually looks for creative Week activities. ways to break through the clutter NFPA and LEGOLAND Florida with lifesaving information, the also wanted to acknowledge othLEGOLAND Florida opportunity is a ers who play a role in making the good fit. As I sat in the audience for a world safer from fire, so the partpreview of the show earlier this year, nership includes park discounts it made sense to me. Kids laughed at that will be available throughout the antics and dodged buckets full of the duration of the partnership water, but they were also able to corfor NFPA members and friends as rectly answer Chief Stern’s questions well as firefighters. about what to do if there was a fire in For more information on the their home. NFPA/LEGOLAND Florida partTo jumpstart the partnership, nership and discount programs, NFPA, with the help of the Winter visit nfpa.org/legoland. Haven Fire Department and other area firefighters, put together learnlorraine carli is vice president ing stations throughout the kick-off of nfpa’s communications division. 38 NFPA JOURNAL MARCH/APRIL 2012 http://www.nfpa.org/legoland

Table of Contents for the Digital Edition of NFPA Journal - March/April 2012

NFPA Journal - March/april 2012
Contents
First Word
Mail Call
In a Flash
Firewatch
Perspectives
Research
Heads Up
Structural Ops
In Compliance
Buzzwords
Outreach
Electrical Safety
Wildfire Watch
Elemental Questions
Dangerous by Design
A Harder Look at Detection
Conference + Expo Preview
Membership: The Sections
What’s Hot
Looking Back

NFPA Journal - March/April 2012