NFPA Journal - September/October 2019 - 15
A joint creation of the US Forest
Service and The Ad Council,
Smokey debuted on August 9,
1944, on a poster depicting
him dumping a pail of water
on a flaming campfire.
Smokey is the longest-running
public service advertising
campaign in US history.
Although officially named
Smokey Bear, many know him
better as Smokey the Bear.
That's because in 1952,
songwriters Steve Nelson and
Jack Rollins wrote a song
about Smokey, adding "the"
to his name in the chorus to
maintain the song's rhythm.
According to The Ad Council,
Smokey is a 300-pound black
bear, but he wasn't always
that brawny. He weighed just a
pound and a half at birth.
Smokey's famous slogan-
"Remember ... Only you can
prevent forest fires"-debuted
in 1947. In 2001, it was officially
changed to "Only you can
prevent wildfires" to reflect
unwanted fires on other
landscapes, such as grasslands.
SMOKEY
AT
Smokey Bear's name and image
are legally protected by
Congress. The Smokey Bear Act
of 1952 specifies fines of
up to $250 and jail time of up
to six months for improper
use of Smokey.
75
In 1950, wildland firefighters
in New Mexico rescued a badly
burned bear cub from a tree and
named him Smokey. The bear was
sent to the National Zoo in
Washington, DC, where he lived
until his death in 1976. His body
was then returned to New Mexico
and buried in an area now
designated Smokey Bear
Historical Park.
In 1985 alone, B.B. King,
Cheech and Chong, The Grateful
Dead, and Leonard Nimoy (who
played the character Spock in
Star Trek) each did
minute-long radio spots for
forest-fire prevention, all using
Smokey's patented phrase.
In 1944, before Smokey arrived,
Walt Disney animal characters
Bambi, Thumper, and Flower
adorned posters for US forest fire
prevention posters.
Smokey Bear has received so
much mail that the US Postal
Service gave him his own ZIP
Code in 1965. You can now write
him simply by addressing the
envelope to Smokey Bear,
Washington, DC, 20252.
COGDOGBLOG/PXHERE .COM
Smokey does not hibernate,
according to The Ad Council.
Wildfire prevention
keeps him busy year round,
even in winter, when the
rest of his bear brethren are
enjoying deep sleeps.
A BEVY OF BEAR FACTS TO HONOR
THE BIRTHDAY OF AMERICA'S FAVORITE
URSINE FIREFIGHTER
N F PA . O R G / J O U R N A L * NFPA JOURNAL
| 15
NFPA Journal - September/October 2019
Table of Contents for the Digital Edition of NFPA Journal - September/October 2019
Contents
NFPA Journal - September/October 2019 - Cover1
NFPA Journal - September/October 2019 - Cover2
NFPA Journal - September/October 2019 - 1
NFPA Journal - September/October 2019 - 2
NFPA Journal - September/October 2019 - 3
NFPA Journal - September/October 2019 - Contents
NFPA Journal - September/October 2019 - 5
NFPA Journal - September/October 2019 - 6
NFPA Journal - September/October 2019 - 7
NFPA Journal - September/October 2019 - 8
NFPA Journal - September/October 2019 - 9
NFPA Journal - September/October 2019 - 10
NFPA Journal - September/October 2019 - 11
NFPA Journal - September/October 2019 - 12
NFPA Journal - September/October 2019 - 13
NFPA Journal - September/October 2019 - 14
NFPA Journal - September/October 2019 - 15
NFPA Journal - September/October 2019 - 16
NFPA Journal - September/October 2019 - 17
NFPA Journal - September/October 2019 - 18
NFPA Journal - September/October 2019 - 19
NFPA Journal - September/October 2019 - 20
NFPA Journal - September/October 2019 - 21
NFPA Journal - September/October 2019 - 22
NFPA Journal - September/October 2019 - 23
NFPA Journal - September/October 2019 - 24
NFPA Journal - September/October 2019 - 25
NFPA Journal - September/October 2019 - 26
NFPA Journal - September/October 2019 - 27
NFPA Journal - September/October 2019 - 28
NFPA Journal - September/October 2019 - 29
NFPA Journal - September/October 2019 - 30
NFPA Journal - September/October 2019 - 31
NFPA Journal - September/October 2019 - 32
NFPA Journal - September/October 2019 - 33
NFPA Journal - September/October 2019 - 34
NFPA Journal - September/October 2019 - 35
NFPA Journal - September/October 2019 - 36
NFPA Journal - September/October 2019 - 37
NFPA Journal - September/October 2019 - 38
NFPA Journal - September/October 2019 - 39
NFPA Journal - September/October 2019 - 40
NFPA Journal - September/October 2019 - 41
NFPA Journal - September/October 2019 - 42
NFPA Journal - September/October 2019 - 43
NFPA Journal - September/October 2019 - 44
NFPA Journal - September/October 2019 - 45
NFPA Journal - September/October 2019 - 46
NFPA Journal - September/October 2019 - 47
NFPA Journal - September/October 2019 - 48
NFPA Journal - September/October 2019 - 49
NFPA Journal - September/October 2019 - 50
NFPA Journal - September/October 2019 - 51
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NFPA Journal - September/October 2019 - 53
NFPA Journal - September/October 2019 - 54
NFPA Journal - September/October 2019 - 55
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NFPA Journal - September/October 2019 - 57
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NFPA Journal - September/October 2019 - 60
NFPA Journal - September/October 2019 - 61
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NFPA Journal - September/October 2019 - 63
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NFPA Journal - September/October 2019 - 71
NFPA Journal - September/October 2019 - 72
NFPA Journal - September/October 2019 - 73
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NFPA Journal - September/October 2019 - 95
NFPA Journal - September/October 2019 - 96
NFPA Journal - September/October 2019 - Cover3
NFPA Journal - September/October 2019 - Cover4
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