The New Outreach Ads are Here!
Ad One
Ad Two
Ad Three
E
ach year, NHPCO produces a collection of professionally designed display ads which feature a new theme and tagline. The goal is to make outreach easier and more affordable for all members, large and small, during National Hospice and Palliative Care Month and beyond. Members are also encouraged to use the theme and tagline in other aspects of their outreach. Doing so saves time and development costs, but also helps promote unified messaging in communities all across the country. This year’s tagline—comfort. love. respect.—was created by actor Torrey DeVitto, who has been a hospice volunteer for nearly five years and now
serves as NHPCO’s first hospice ambassador. She created the tagline for a t-shirt she designed for NHPCO to raise awareness and funds for hospice— and it worked beautifully as the message for this year’s display ads. The displays ads are available online as full-page vertical and half-page horizontal, high-resolution PDFs. Each ad is also provided with and without reference to National Hospice and Palliative Care Month, so they can be used in November and thereafter. To learn more about Torrey and a special display ad highlighting her role as a volunteer, see page 29.
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NewsLine
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Table of Contents for the Digital Edition of NewsLine - October 2012