NHPCO Sales Book - (Page 11)

Rates and Space Reservations NewsLine accepts quarter, half and full-page ads. See our Digital Ad Rates for details. Ad Specs Ads must be submitted as a PDF (RGB/200 PPI), with all fonts embedded and hyperlinks (if desired) activated. See our Digital Ad Specs for details. Questions? Contact NHPCO by email (NL-Advertising@nhpco.org) or phone (703-837-1500). The Monthly Membership Publication of the National Hospice and Palliative Care Organization May 2012 Between Floors With a Significant Decision Maker? Be Prepared With the Right Elevator Pitch By Stephen A. Leedy, MD, FAAHPM, and Kathleen Pacurar “D ying is easy, comedy is hard” is an old acting maxim that anyone who has ever tried to get laughs while on stage knows to be true. Noted humor columnist and celebrated hospice patient Art Buchwald (2006) put his own big-city spin on the comment when he warned visitors to his Washington, DC hospice house that “dying is easy, parking is impossible.” Those of us who work in the field of hospice and palliative care can also imagine our own version: “Dying is easy, getting people to talk about dying is almost impossible.” Of course, dying isn’t at all easy, but it can certainly be made easier by the care that we provide. However, getting people to talk about dying (and about hospice) is another matter. Mr. Buchwald summarized the predicament nicely when he said, “Because hospice deals with death, people tend not to talk about Inside it.” He was being too nice. In our experience, most people—including many of our congressional Virtual Volunteer Conference Monday, July 30th, is the start of a weeklong, action-packed skills-building event for representatives—avoid the conversation hospice volunteer leaders and their volunteers—which they can attend right from at all costs. their office or home desktop. It boasts live-broadcast plenaries, learning sessions, IGNITE! sessions, poster presentations, real-time networking, and even time with exhibitors in a virtual exhibit hall. This article provides all the details. Short Takes: • ‘LIVE Without Pain’ Public Campaign • ‘Tuesdays with Morrie’ at Seasons Hospice • NHPCO Reg Center—Redesigned! • MedicAlert Launches ACP Service continued on next page Hospice CEOs on Partnering What are the attributes of an exceptional partner? How can we develop these attributes in a way that fosters partnerships within the entire healthcare continuum? Linda Beushausen, the president/CEO of Hospice at Home and vice president of Life Transitions and Advance Healthcare Planning at Lakeland HealthCare, speaks to this very issue, with input from other members of the NCHPP CEO/Executive Director/ President Steering Committee. A Message From Don Regulatory Tip of the Month New Buyer’s Guide FHSSA Newsletter Perspective From a Longstanding Transitions Provider Hospice of the Valley, based in San Jose, California, launched a Transitions Program in 2004. Learn about its eight-year experience firsthand. National Hospice and Palliative Care Organization 1731 King Street, Alexandria VA 22314 • 703-837-1500 www.nhpco.org http://www.nhpco.org/files/public/communications/NL_Ad_Rates.pdf http://www.nhpco.org/files/public/communications/NL_Ad_Rates.pdf http://www.nhpco.org/files/public/communications/NewsLine_Ad_Specs.pdf http://www.nhpco.org/files/public/communications/NewsLine_Ad_Specs.pdf http://www.nhpco.org

Table of Contents for the Digital Edition of NHPCO Sales Book

NHPCO Sales Book