AdForum 2007 Agency Preview Guide - (Page 28)
LAUGHLIN/CONSTABLE CLIENTS Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: PERSONNEL Number of Employees: Bon-Ton Department Stores Retail 1992 Harley-Davidson/Buell Motorcycles 1994 Bridgestone/Firestone Automotive 1997 Aurora St. Luke’s Healthcare 2006 Friendly’s Restaurants Restaurants 2001 Florsheim Footwear 1981 AGENCY PHILOSOPHY & COMPETITIVE ADVANTAGES Laughlin/Constable has full service offices in Chicago and Milwaukee. Everything we do is pointed toward building and maintaining strong brands. And our client roster includes some of the strongest: Harley-Davidson/Buell Motorcycles, BonTon Department Stores, Bridgestone/Firestone, ShopKo, International Engine, Florsheim Shoes and Friendly’s Restaurants, to name a few. Laughlin/Constable has heavy experience in retail, both traditional and e-commerce, and a variety of category experience including consumer durables, packaged goods, financial services and healthcare. We believe in the strength of a consumer-centric and media-agnostic approach we call Full Circle Branding™. And we embrace the notion that marketing isn’t a process—it’s the beginning of a relationship. It all comes down to oone simple philosophy: Our business creates ideas, our ideas create business.™ Founded in: 1976 105 CONTACT INFORMATION Address: 360 N. Michigan Avenue, 12th Floor Chicago, IL 60601 Phone: 312-422-5900 Fax: 312-422-5901 Web Site: www.laughlin.com NEW BUSINESS CONTACT Name: Title: Phone: 312-422-5900 EXECUTIVE TEAM Name/Title: Steve Laughlin, Executive Creative Director Renee Haber, EVP Account Services Paul Brienza, SVP Digital Branding Pat McAuley, SVP Public Relations Shannon Safar EVP Account Services Fax: 312-422-5901 AGENCY COMPETENCIES Advertising/Full Service/Integrated Agency Type: Core Competencies: Branding/Product Development Interactive Online Planning/Buying Public Relations Agency Specialty: Full Circle Branding™ 28
http://www.laughlin.com
http://www.laughlin.com
Table of Contents for the Digital Edition of AdForum 2007 Agency Preview Guide
Table of Contents
Using AdForum.com
List of selected agencies and consultants
Brokaw
Conill
The Creative Department
DDB
Domani Studios
EMC
Greenhouse
Hawkeye
Laughlin Constable
Marketing Drive
Nfusion
Noble
Pancom
PM Publicidad
RMG
Sagon
Sapient
Select New York
VML
Agency.com
AMP Agency
Blattner Brunner.
Bloom & Roux
Burrell
Casanova Pendrill
Creative Mindworks
del Rivero Messianu DDB
Dentsu America
The Designory
GDMI
GMR
Hunt Adkins
ISM
Jay Advertising
L7 Creative Communications.
Love Advertising
Machado Garcia-Serra.
Mercury
NetPlus Marketing
Nicholson Kovac
Numantra
Plan B
Point B
RBG Marketing
Schematic
Sigma Group
Stinson Partners
Venables Bell & Partners
Ventura Marketing & Promotion
Zipatoni
AdForum 2007 Agency Preview Guide
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