AdForum 2007 Agency Preview Guide - (Page 34)
NOBLE AGENCY COMPETENCIES Agency Type: Business Consultancy & Integrated Marketing Communications Core Competencies: New Product and Strategic Consultancy; Food Service Channel Marketing; Consumer Promotion; Advertising Agency Specialty: We can create a new product, craft a business strategy, find the right distribution, design the brand identity, and execute an effective integrated marketing communications plan, all within Noble. CLIENTS Tyson Foods, The Schwan Food Company, Campbell Soup Company, J.M. Smucker Company, Enodis, Aramark, Masterfoods, Reckitt Benckiser, PepsiCo, C.H. Guenther & Son, Truitt Brothers, Maple Leaf Bakery, U.S. Foodservices, Gerber, Grande Cheese, American Dairy Products, Quaker, Frito-Lay, Otis Spunkmeyer, Jarden Home Brands, Old World Industries, Cousins Subs, Checkers, Taco Bell, Auntie Anne's, ADT Security, Behr Paint, Butler Steel Buildings, ITW Brands, Ingersoll Rand, MDC Wallcoverings, TAMKO Building Products, COUNTRY Insurance and Financial Services, Pace Suburban Bus, Midwest Airlines, Michigan State University, Thermo King, Indiana University PERSONNEL Number of Employees: EXECUTIVE TEAM Name/Title: AGENCY PHILOSOPHY & COMPETITIVE ADVANTAGES Noble’s “go-to-market” philosophy is called BrandMotion®, whereby we partner with clients and offer best-in-class expertise along the full marketing spectrum, from idea inception (new product development or new strategic direction) to successful market delivery, and all the important steps in between. At each important step within BrandMotion®, client teams are served by our proprietary consumer insight delivery system, called CultureWaves™. Instead of applying creative thinking at the end of the process, like most agencies, we start with it—building brands from the inside out. The result is Insight-Driven Ideas That Connect™—in all media and at every brand touchpoint. Noble has three Industry Expertise groups where agency experience runs deep: • Food: Retail, Restaurant, Food Service • Home & Building Products: Commercial, Residential • Services: Financial Services; Travel & Leisure; Higher Education; Healthcare With $240 million in capitalized billings and nearly 280 employees, Noble is ranked the 15th- largest independent agency and the largest food marketing agency in the U.S. FINANCE/NETWORK Founded in: Financial Information: 240 Bob Noble, Chairman & CEO Julie Tumy, President 1969 NOBLE Communications Sheri Austin, Senior Vice President Paul Brusatori, Senior Vice President, Client Services Director Leslie Hutter, Senior Vice President, Strategic Resources Director Kevin Beauseigneur, President, Chicago, Executive Creative Director Sheri Austin, Director of Client Services CONTACT INFORMATION Corporate Office Address: 2155 W. Chesterfield Blvd. Springfield, MO 65807 Phone: 417-875-5000 Fax: 417-875-5051 Chicago Office Address: 33 West Monroe Street, Chicago, IL 60603 Phone: 312-670-2900 Fax: 312-670-7410 NEW BUSINESS CONTACT Name: Rob Glen Title: Global Group Director, Business Development Director Phone: 312-670-1101 Fax: 312-670-7410 34
http://www.noble.net/
Table of Contents for the Digital Edition of AdForum 2007 Agency Preview Guide
Table of Contents
Using AdForum.com
List of selected agencies and consultants
Brokaw
Conill
The Creative Department
DDB
Domani Studios
EMC
Greenhouse
Hawkeye
Laughlin Constable
Marketing Drive
Nfusion
Noble
Pancom
PM Publicidad
RMG
Sagon
Sapient
Select New York
VML
Agency.com
AMP Agency
Blattner Brunner.
Bloom & Roux
Burrell
Casanova Pendrill
Creative Mindworks
del Rivero Messianu DDB
Dentsu America
The Designory
GDMI
GMR
Hunt Adkins
ISM
Jay Advertising
L7 Creative Communications.
Love Advertising
Machado Garcia-Serra.
Mercury
NetPlus Marketing
Nicholson Kovac
Numantra
Plan B
Point B
RBG Marketing
Schematic
Sigma Group
Stinson Partners
Venables Bell & Partners
Ventura Marketing & Promotion
Zipatoni
AdForum 2007 Agency Preview Guide
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