AdForum 2007 Agency Preview Guide - (Page 38)

PM PUBLICIDAD CLIENTS Advertiser: Business Sector: Client Since: AGENCY PHILOSOPHY & COMPETITIVE ADVANTAGES PM Publicidad's the "PM Way" defines our approach to developing marketing and advertising for our clients and professes that companies should not market to Hispanic consumers until they truly understand the market and, most importantly, are prepared to provide appropriate levels of customer service to Hispanic consumers. Furthermore, PM Publicidad takes a deeply strategic and analytical approach to all assignments, utilizing our proprietary Chemistry Quest™ process. Our competitive advantages are rooted in our Hispanic cultural insights and understanding, as well as our experience working with marketers that are reaching out to Hispanic consumers for the first time. FINANCE/NETWORK Founded in: Network: 2003 The San Jose Network Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: Advertiser: Business Sector: Client Since: PERSONNEL Number of Employees: NAPA Auto Parts Aftermarket Automotive Parts and Accessories 2003 Cox Communications Media and Telecommunications 2007 Beazer Homes USA New Home Construction 2004 AutoTrader.com Online Classifieds/Advertising 2004 11 EXECUTIVE TEAM Name/Title: Eduardo Pérez, President Patricio Montalbetti, Chief Creative Officer Ricky Echegaray, VP Executive Creative Director , Rocío Zepeda, Senior Account Supervisor CONTACT INFORMATION Address: 1411 Dutch Valley Pl. NE Atlanta, GA 30324 Phone: 404-870-0099 Fax: 404-870-0321 Web Site: www.pmpublicidad.com NEW BUSINESS CONTACT Name: Title: Phone: 404-870-0099 Eduardo Pérez President Fax: 404-870-0321 AGENCY COMPETENCIES Agency Type: Full service agency specializing in marketing and advertising to U.S. Hispanics Core Competencies:Advertising/Full Service/Integrated Marketing Services Branding/Product Development Events/Sponsorship Agency Specialty: U.S. Hispanic Languages: English, Spanish, Portuguese 38 http://www.pmpublicidad.com http://AutoTrader.com http://www.pmpublicidad.com

Table of Contents for the Digital Edition of AdForum 2007 Agency Preview Guide

Table of Contents
Using AdForum.com
List of selected agencies and consultants
Brokaw
Conill
The Creative Department
DDB
Domani Studios
EMC
Greenhouse
Hawkeye
Laughlin Constable
Marketing Drive
Nfusion
Noble
Pancom
PM Publicidad
RMG
Sagon
Sapient
Select New York
VML
Agency.com
AMP Agency
Blattner Brunner.
Bloom & Roux
Burrell
Casanova Pendrill
Creative Mindworks
del Rivero Messianu DDB
Dentsu America
The Designory
GDMI
GMR
Hunt Adkins
ISM
Jay Advertising
L7 Creative Communications.
Love Advertising
Machado Garcia-Serra.
Mercury
NetPlus Marketing
Nicholson Kovac
Numantra
Plan B
Point B
RBG Marketing
Schematic
Sigma Group
Stinson Partners
Venables Bell & Partners
Ventura Marketing & Promotion
Zipatoni

AdForum 2007 Agency Preview Guide

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