AdForum 2007 Agency Preview Guide - (Page 40)
RMG PERSONNEL Number of Employees: 310 U.S.; 1,000+ globally AGENCY PHILOSOPHY & COMPETITIVE ADVANTAGES “Saving consumers time, making clients more money.” We accomplish the above by accelerating the purchase process through customized connections with the consumer. The result is increased customer acquisition at lower cost, increased purchase frequency and share of wallet, as well as higher customer satisfaction. Our competitive advantage is our use of data, digital technology and analytics to holistically measure and optimize all marketing program components to exceed client business goals. Founded in: FINANCIALS Gross Income 2005: 2006: Holding Company: CONTACT INFORMATION Address: 466 Lexington Ave, New York, NY 10017 Phone: 212-210-8766 Fax: 212-210-8314 Web Site: www.RMGnewyork.com NEW BUSINESS CONTACT Name: Title: Phone: 212-210-8766 1998 EXECUTIVE TEAM Name/Title: Philip Greenfield, Chairman & CEO Linda Jackson, President EMEA Paul Davies, President Asia Pacific Keith Berard, CFO CLIENTS Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: HSBC Bank Banking Services, Stock Brokers 3M Company Technology United Healthcare Group Health & Pharmaceutical Products US Marine Corps Institutional/Government Diamond Trading Company Jewelry Johnson & Johnson Healthcare, Hygiene & Pharmaceuticals Products FEMA Institutional/Government Scana Energy Commercial Public Services Illinois Bureau of Tourism Transportation, Travel and Tourism Nestlé Confectionery, Desserts & Snacks Kraft Food (Excluding Desserts) BMC Software Consumer Electronics & Audio-Visual Unilever Healthcare, Hygiene & Pharmaceuticals $110 million $150 million WPP Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Advertiser: Business Sector: Mark Miller President Fax: 212-210-8314 AGENCY COMPETENCIES Agency Type: Direct Marketing Core Competencies: Direct and Digital Marketing Programs Site Build & Technology Data & Analytics Digital Media Agency Specialty: New customer acquisition & customer management Advertiser: Business Sector: 40
http://www.RMGnewyork.com
http://www.RMGnewyork.com
Table of Contents for the Digital Edition of AdForum 2007 Agency Preview Guide
Table of Contents
Using AdForum.com
List of selected agencies and consultants
Brokaw
Conill
The Creative Department
DDB
Domani Studios
EMC
Greenhouse
Hawkeye
Laughlin Constable
Marketing Drive
Nfusion
Noble
Pancom
PM Publicidad
RMG
Sagon
Sapient
Select New York
VML
Agency.com
AMP Agency
Blattner Brunner.
Bloom & Roux
Burrell
Casanova Pendrill
Creative Mindworks
del Rivero Messianu DDB
Dentsu America
The Designory
GDMI
GMR
Hunt Adkins
ISM
Jay Advertising
L7 Creative Communications.
Love Advertising
Machado Garcia-Serra.
Mercury
NetPlus Marketing
Nicholson Kovac
Numantra
Plan B
Point B
RBG Marketing
Schematic
Sigma Group
Stinson Partners
Venables Bell & Partners
Ventura Marketing & Promotion
Zipatoni
AdForum 2007 Agency Preview Guide
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