Business Travel News - February 9, 2009 - (Page 20)

TRAVEL MANAGEMENT BTNonline.com Travelers Add More Leisure To Business Trips BY SETH HARRIS grams to leverage them with corpo- sales and marketing Louise Miller Corporate travelers more fre- rate accounts. said added-on leisure volume acquently are tacking on leisure time Carlson Wagonlit Travel in the sec- counts for about 2 percent of the to business trips to make the most of ond quarter plans to formally launch volume processed through BCD’s expenses already covered by em- a new leisure service in the United corporate travel operations globalployers as the continuing economic States, open to its corporate ac- ly. Between $100 million to $150 mildownturn slows separate discre- counts and similar to a model in use lion of the $4 billion to $5 billion tionary leisure travel spending. in Canada and other countries, said processed in the United States alone Some corporate travel managers CWT North America vice president is leisure volume derived from corand travel management companies of client services Brian Hace. The porate accounts, she said. are facilitating leisure travel book- program aims to fill the void after Some corporate travel programs ings as add-ons to business trips as the Carlson Leisure Group’s man- steer clear of the responsibilities of an employee benefit, to drive behav- agement buyout in January 2008. employee leisure offerings. Other ior and in rare cases to gain negotiCWT already hancorporate travel ating leverage. dles $350 million in buyers adopt their Original BTN research fielded for leisure travel with agency’s leisure last year’s Corporate Traveler study 650 dedicated leisure services, such as the (BTNonline, Oct. 27, 2008), showed agents, including the Travelocity@Work 24 percent of 511 business travel- U.S. government’s program, or provide ers who flew at least six times a year employee leisure hyperlinks to leisure used a corporate travel department program in North booking sites. or travel management company to America. Corporate Sybase purchasadd a leisure element to a business clients will be able to ing manager of the trip. Twenty-one percent used those access private fares global card and travchannels to arrange leisure travel. through CWT’s preel program Patricia On average, four of those respon- ferred supplier proCarlin implemented dents’ business trips contained grams, separate from a leisure travel dropCWT’S BRIAN HACE leisure add-ons, compared with an executive-level down reason code in Leisure can drive behavior. three in 2002, the last time BTN con- service program, the company’s preducted such corporate traveler re- Hace said. ferred online booksearch. The 252 respondents in last Last fall, HRG and Valerie Wilson ing system, Orbitz for Business, in year’s report who flew more than 10 Travel formed a revenue-sharing which travelers are required to use times a year averaged six business joint venture that transitioned four personal credit cards for payment. trips with leisure extensions. HRG agents who handled corporate The reason code enables her to segSeveral travel management exec- accounts’ leisure travel services to regate leisure volume from reportutives and travel buyers said con- Valerie Wilson Travel’s Greenwich, ing. As for facilitating the leisure tracts between the two often have Conn., office. booking process, Carlin said, “I don’t some leisure travel terms and condiIt often is too difficult to leverage see any reason not to. It’s not like tions, whether for executives or as corporate and leisure travel expen- it’s being centrally billed.” employee benefits. ditures in supplier Moog manager of travel services Some TMC executives Access the 2008 Business agreements, according Kathy Hall-Zientek, who manages Travel Buyer’s Handbook noted corporate travto CWT’s Hace, but “at the East Aurora, N.Y.-based compasee btnonline.com/handbook elers’ increasing use of some point clients will ny’s ARC-accredited Corporate Travthese services by leveraging loyalty want to roll out some incentives us- el Department, this year plans to roll or rewards programs with hotels on ing the leisure program that can out an employee leisure offering the back end of a business trip or drive behavior.” with a local leisure travel agency. booking private rates offered While vacation reservations sepa- Listing the agency on the Moog inthrough TMC leisure divisions or rate from a corporate trip usually tranet is “not only going to be financorporate-negotiated supplier rates. are directed to an agency’s leisure cially beneficial to Moog as a refer“What has changed is that it’s division, less complex reservations ral, but also will offer a discount for been a way for people to still have or those that accommodate an ac- Moog employees,” said Hall-Zientek. a vacation even though they are do- companying spouse often go Leisure and corporate volumes will ing a little belt-tightening,” said Or- through corporate agents, which for remain separate, but Hall-Zientek bitz for Business senior vice presi- some travel management companies plans to have a commission-sharing dent and COO Dean Sivley. can be a significant revenue stream. model with the agency as a new revSome travel management compaBCD Travel executive vice presi- enue stream for the CTD. nies are reconfiguring leisure pro- dent of global business solutions, ■ sharris@btnonline.com ■ TRAVEL GROUP NELLA VELDRAN, Vice President & Group Publisher • JOHN DEJESU, Publisher Tel: (646) 654-4461 Fax: (646) 654-4456 (jdejesu@btnonline.com) NORTHEAST/MID-ATLANTIC JILL ALTMAN, Account Director—Eastern Region Tel: (646) 654-4453 Fax: (646) 654-4456 (jaltman@btnonline.com) MIDWEST/WEST/INTERNATIONAL EDIE GARFINKLE, Advertising Director Tel: (805) 383-1326 Fax: (646) 390-7759 (egarfinkle@btnonline.com) CANADA CYNDY FLEMING, APR Media Ltd. Tel: (416) 363-1388 Fax: (416) 363-2889 MEXICO VERONICA CASTRO, Cass Media Tel: 5255-5605-1757 MACAU/HONG KONG/CHINA STEPHEN HUTTON, Hutton Media Limited Tel: 852-2528-9135 Fax: 852-2528-9281 JAPAN ASAKO KUBO, Pacific Business Inc. Tel: 81-3-3661-6138 Fax: 81-3-3661-6139 KOREA JUNG WON SUH Tel: 82-2-3275-5969 Fax: 82-2-3275-5960 MALAYSIA/PHILIPPINES/THAILAND ANNIE BLANCHARD, Media Services Tel: 632-645-7296 Fax: 632-645-1853 SINGAPORE LAVENDER TAN, AL Media Ltd. Tel: 65-469-9321 Fax: 65-469-8028 • MARKETING JENNIFER PEPPER STAM, Sr. Marketing Manager Tel: (646) 654-7263 (jennifer.pepperstam@nielsen.com) SUBSCRIPTION SERVICES (847) 763-9050 Fax: (847) 763-9037 LIST RENTAL/POSTAL INFORMATION JULIUS SINGLE (845) 731-2731 E-MAIL INFORMATION WAYNE NAGROWSKI (845) 731-3854 CUSTOM REPRINTS OF 500 PIECES OR MORE: KRISTI FULKERSON, The YGS Group (800) 290-5460 ext. 144 (BTN@TheYGSgroup.com) PRODUCTION JOHN SARTORIS, Group Production Director Tel: (646) 654-7294 Fax: (646) 654-7318 JAY KAPLAN, Production Manager Tel: (646) 654-7310 Fax: (646) 654-7318 BTN EDITORIAL & SALES OFFICES 770 Broadway, New York, NY 10003-9595 All Rights Reserved 20 Monday, February 9, 2009 www.BTNonline.com Business Travel News President: Greg Farrar Senior Vice President, Human Resources: Michael Alicea Senior Vice President, Finance: Sloane Googin Senior Vice President, Marketing: Mark Hosbein Senior Vice President, Media & Entertainment: Gerry Byrne Senior Vice President, Brand Media and Corporate Development: Sabrina Crow Senior Vice President, Retail: David Loechner Senior Vice President, Building & Design: Joe Randall Senior Vice President, Central Services: Mary Kay Sustek Vice President, Licensing: Howard Appelbaum Vice President, Manufacturing & Distribution: Jennifer Grego Vice President, Audience Marketing: Joanne Wheatley http://www.BTNonline.com http://www.btnonline.com/handbook http://www.BTNonline.com

Table of Contents for the Digital Edition of Business Travel News - February 9, 2009

Business Travel News - February 9, 2009
Contents
Inside Track
Profiles In Travel Mgmt
Forum
Aviation
Lodging
Car & Ground Transportation
Travel Management
Destinations
Washington Wire

Business Travel News - February 9, 2009