retail
Simple, robust materials like polished concrete, raw steel, glass, and plywood reference the working roots of the Levi brand in its latest store in New York’s Meatpacking District (this page). A vintage cast-iron libra stack serves as an adjustable display near the entrance, while bulletin boards overhead provide easy-to-change signage for sales or other promotional announcements. The extra-deep vitrine near the entrance allows displays to face inward toward the store, as well as out toward the street. A view from the back of the space (opposite) looking toward the entrance reveals the store’s layout, with benches and stools for the rear cash wrap (le ) and an on-site tailor (right), and the central staircase separating the women’s section from the men’s.
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contract july/august 2011
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Table of Contents for the Digital Edition of Contract - July/August 2011