Display & Design Ideas - August 2009 - (Page 12)

12 | Consumer Insights Cutting back less According to WSL Strategic Retail’s How America Shops Trends from the EDGE, shoppers are cutting back less on clothes, take-out food, dessert, breakfast cereal and skin, hair and health care; and are ready for a splurge, with one-in-four shoppers ready to spend on a vacation, night out, clothes and electronics. —WSL Strategic Retail Mallrats Teen mall shoppers are still spending signi cant time and money at the mall: 68 percent spend two or more hours at the mall on their typical visit, and more than a quarter spend upwards of three hours. More than half of teens (56 percent) spent $50 or more on their last visit, with 29 percent saying they spent more than $100. Of key interest to advertisers is the nding that 95 percent of teens notice some type of advertising at the mall, with display ads, hanging banners and displays where samples can be tried the most e ective. Scarborough Research Photo: © Maureenpr | iStockphoto.com Dollar store mania Research shows consumers at all income levels are shopping more at dollar stores, with high-income ($100,000 plus) shoppers spending 18 percent more at dollar stores in the second half of 2008 compared to the prior year. —The Nielsen Co. Mr. Mom Over the past 20 years, the American household has changed and traditional roles have shifted, with men now taking on a greater percentage of the household shopping than in the past. Today, almost one-third of men are now the principal shoppers in the home. Overall, men are substantially increasing their average dollar basket size across all channels—especially in grocery, where they have increased spending by 56 percent over a ﬁve-year span. Additionally, while their share of spending is growing across all retail outlets, women’s share of spending has declined. In the grocery channel, men’s share of dollars increased from 30 percent to 38 percent—a 27 percent increase versus women’s decline of 11 percent. —The Nielsen Co. Ê|ÊAug ustÊ2009 Photo: Wendi Gilbert, Atlanta tisement Adver In-store messages According to the results of a new poll conducted by Miller Zell, which surveyed 999 shoppers shortly after completing a shopping trip, more shoppers (32 percent) rated in-store signage as “very effective” than they did out-of-store advertising, including television ads, billboards and other media (27 percent). —Convenience Store News SALE!!! www.ddimagazine.com http://www.iStockphoto.com http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display & Design Ideas - August 2009

Display & Design Ideas - August 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Barbie Shanghai
Channel Focus: Alternative Retail
Store Windows Showcase
Right Light
Product Spotlight
Preview: DDI Forum 2009
Calendar
Advertisers
Classifieds
Think Tank

Display & Design Ideas - August 2009