Display & Design Ideas - August 2009 - (Page 24)

24 | Photos: Iwan Baan House of Barbie Mattel creates a flagship dreamhouse in Shanghai aimed at bringing out the little girl in women of all ages By Alison Embrey Medina, Executive Editor B arbie, adored by girls the world over, has landed herself the dreamhouse of all dreamhouses. Celebrating her 50th birthday earlier this year, the beloved doll brand took its international popularity to a new level, with parent company Mattel Inc. launching a global flagship for Barbie in Shanghai, China, in early March. Thanks to some of the delays that come with building in China, the project opened more than a year later than anticipated, perfect to coincide with the leading lady’s gold anniversary. Looking to expand its store portfolio into the international market, Mattel began its exploration process more than five years ago. The success of the company’s American Girl stores within the United States has been off the charts, but international expansion was limited with a brand so rooted in American culture. Barbie, however, has |ÊÊAug ustÊ2009

Table of Contents for the Digital Edition of Display & Design Ideas - August 2009

Display & Design Ideas - August 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Barbie Shanghai
Channel Focus: Alternative Retail
Store Windows Showcase
Right Light
Product Spotlight
Preview: DDI Forum 2009
Calendar
Advertisers
Classifieds
Think Tank

Display & Design Ideas - August 2009

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