DDi - June 2010 - (Page 10)

10 | Newsworthy | Headlining Sunglass Hut Unveils New York, London Flagships S unglass Hut, a division of Milan-based Luxottica Group S.p.A., has unveiled two new ﬂagship stores in New York and London. The stores, which are the brand’s ﬁrstever ﬂagship locations, are prominently located on Fifth Avenue in New York and on Oxford Street in London. The ﬂagship stores are part of Sunglass Hut’s strategy to build brand equity by increasing its presence in “gateway cities”—markets that are on the cutting edge of fashion and retail trends, and are tourist centers catering to large, dynamic and diverse consumer populations. The company said its ﬂagship concept was “inspired by the brand’s style-savvy consumers, providing a fun, innovative experience that celebrates a love of fashion and shopping.” The Sunglass Hut Fifth Avenue ﬂagship store is 6,000 sq. ft. and spans two ﬂoors (including a mezzanine level), while the London ﬂagship measures 1,906 sq. ft. and features a 975-sq.-ft. sales ﬂoor. Both ﬂagships feature VIP areas for private ﬁttings and an expanded brand assortment, including special edition collections from top designers. The two stores also feature Sunglass Hut SocialSun stations for an interactive experience. “People are familiar with Sunglass Hut, but the New York and London ﬂagships provide an opportunity to make the brand a consumer destination that showcases sunglasses like no other retailer in the world,” said Fabio d’Angelantonio, CEO of Sunglass Hut. —JESSIE BOVE, MANAGING EDITOR | Events DDI On Tour he Retail Design Institute (RDI) and DDI are teaming up to bring the latest in retail trends to select RDI chapters across the country. As part of the series, called DDI On Tour and sponsored by Pratt Corp., DDI Executive Editor Alison Embrey Medina will travel to local RDI chapters to present a visual tour of some of the standout store designs, windows and merchandising trends that are changing T Photos: Courtesy of Sunglass Hut the design approach and breathing new life into retail. The ﬁrst stops on the tour include the RDI New York chapter meeting at the Hafele Showroom on June 9, and the RDI Chicago chapter meeting at the Chicago Yacht Club on June 17. Additional dates for the Charlotte, Ohio, Seattle and Toronto chapters will be announced soon. For more information or to register, visit www.retaildesigninstitute.org. | June 2010 http://www.retaildesigninstitute.org

Table of Contents for the Digital Edition of DDi - June 2010

DDi - June 2010
From the Editor
Newsworthy
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Home Furnishings
Levi’s London
Berlin
Put the “StoreFirst”
Branding in 2010
Most Valuable U.S. Retail Brands 2010
POP Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - June 2010