DDi - July 2010 - (Page 22)
22 | Channel Focus Health & Beauty
A Place
Men
for
Procter & Gamble steps up the men’s grooming experience with The Art of Shaving
By Jenny S. Rebholz
in the mall
P
repare, Lather Up, Shave and Moisturize— “The 4 Elements of the Perfect Shave” come to life in the re-energized design for The Art of Shaving stores across the country. Founded by Eric Malka and his wife Myriam Zaoui, The Art of Shaving opened its doors in 1996, and has since built a distinct culture with approximately 33 stores. Since purchased by Procter & Gamble (P&G), this male-focused retail environment serves as a platform for launching P&G’s shaving technology. The personal touch—the tradition of The Art of Shaving, established by Malka and Zaoui—and the innovative technology of P&G create a powerful partnership that comes together in a unique retail experience. “We wanted to upgrade our retail shops to offer our customers an engaging, sensory experience in an upscale men’s club setting, one that showcases our products and teaches our customers proper shaving technique,” describes Eric Malka, co-founder of The Art of Shaving. The owners worked closely with New Yorkbased Pompei A.D. LLC, a creative service firm that specializes in designing integrated environments, to help bring their vision to life. “The design is rooted in the traditions of The Art of Shaving,” says Scott Faucheux, studio director for Pompei A.D. “We made gestures to the past, but with a contemporary and fun twist.” Inspiration for the re-energized design came from masculine reference points, such as a den, game room, library and men’s club. The challenge was to develop a concept that could expand and contract to meet the needs of specific store locations, varying in size from 300 sq. ft. to 1,200 sq. ft. “Profitability was a key requirement,” says Ron
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July 2010
Table of Contents for the Digital Edition of DDi - July 2010
Display & Design Ideas - July 2010
Contents
From the Editor
Newsworthy
Shopper Insights
Quick Tips
Greentailing
Editor's Choice
Design Snapshot
Channel Focus: Health & Beauty
CityCenter
State of the Fixture Industry Roundtable
Products
2010 Fixture Leaders Listing
2010 Fixture Leaders Company Index
Right Light
Product Spotlight
Advertisers
Calendar
Classifieds
Think Tank
DDi - July 2010
DDi - July 2010 - Display & Design Ideas - July 2010 (Page Cover1)
DDi - July 2010 - Display & Design Ideas - July 2010 (Page Cover2)
DDi - July 2010 - Display & Design Ideas - July 2010 (Page 1)
DDi - July 2010 - Contents (Page 2)
DDi - July 2010 - Contents (Page 3)
DDi - July 2010 - Contents (Page 4)
DDi - July 2010 - Contents (Page 5)
DDi - July 2010 - Contents (Page 6)
DDi - July 2010 - Contents (Page 7)
DDi - July 2010 - From the Editor (Page 8)
DDi - July 2010 - From the Editor (Page 9)
DDi - July 2010 - Newsworthy (Page 10)
DDi - July 2010 - Newsworthy (Page 11)
DDi - July 2010 - Shopper Insights (Page 12)
DDi - July 2010 - Shopper Insights (Page 13)
DDi - July 2010 - Quick Tips (Page 14)
DDi - July 2010 - Quick Tips (Page 15)
DDi - July 2010 - Quick Tips (Page 16)
DDi - July 2010 - Greentailing (Page 17)
DDi - July 2010 - Editor's Choice (Page 18)
DDi - July 2010 - Editor's Choice (Page 19)
DDi - July 2010 - Design Snapshot (Page 20)
DDi - July 2010 - Design Snapshot (Page 21)
DDi - July 2010 - Channel Focus: Health & Beauty (Page 22)
DDi - July 2010 - Channel Focus: Health & Beauty (Page 23)
DDi - July 2010 - Channel Focus: Health & Beauty (Page 24)
DDi - July 2010 - Channel Focus: Health & Beauty (Page 25)
DDi - July 2010 - CityCenter (Page 26)
DDi - July 2010 - CityCenter (Page 27)
DDi - July 2010 - CityCenter (Page 28)
DDi - July 2010 - CityCenter (Page 29)
DDi - July 2010 - CityCenter (Page 30)
DDi - July 2010 - CityCenter (Page 31)
DDi - July 2010 - State of the Fixture Industry Roundtable (Page 32)
DDi - July 2010 - State of the Fixture Industry Roundtable (Page 33)
DDi - July 2010 - State of the Fixture Industry Roundtable (Page 34)
DDi - July 2010 - State of the Fixture Industry Roundtable (Page 35)
DDi - July 2010 - Products (Page 36)
DDi - July 2010 - Products (Page 37)
DDi - July 2010 - Products (Page 38)
DDi - July 2010 - Products (Page 39)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 40)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 41)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 42)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 43)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 44)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 45)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 46)
DDi - July 2010 - 2010 Fixture Leaders Listing (Page 47)
DDi - July 2010 - 2010 Fixture Leaders Company Index (Page 48)
DDi - July 2010 - 2010 Fixture Leaders Company Index (Page 49)
DDi - July 2010 - Right Light (Page 50)
DDi - July 2010 - Right Light (Page 51)
DDi - July 2010 - Product Spotlight (Page 52)
DDi - July 2010 - Product Spotlight (Page 53)
DDi - July 2010 - Calendar (Page 54)
DDi - July 2010 - Classifieds (Page 55)
DDi - July 2010 - Think Tank (Page 56)
DDi - July 2010 - Think Tank (Page Cover3)
DDi - July 2010 - Think Tank (Page Cover4)
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
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