DDi - January/February 2011 - (Page 28)

28 | Top left: Whimsical ceiling ribbons entice customers down the escalator to the lower level accessories. Top right: Stacks of vintage chests and trunks serve as the inspiration for this fixture in the basement level. |project file| Printemps OWNER Printemps Paris CONTRACT DESIGN FIRM Yabu Pushelberg Toronto George Yabu, principal Glenn Pushelberg, principal Mary Mark, team leader Reggie Andrade, technical team leader Eric Lam, technical team leader Anson Lee, design team leader Betty Cheung, senior designer Sunny Leung, senior designer Rand Patterson, senior designer Teresa Leung, designer Maria Tsang, designer Julian Kim, designer Shida Salehi, designer Abraham Chan, designer Eduardo Figueredo, senior designer GENERAL CONTRACTOR Alpha Intl. (Levels -1 & 0) Suresnes, France Ganter GmbH (Level +1) Waldkirch, Germany LIGHTING CONSULTANT Isometrix Lighting + Design London FLOORING Ciot Marble & Granite Inc. (stone) Concord, Ontario, Canada The Sullivan Source Inc. (area rug) Toronto 64 Haussmann Paris LIGHTING Isometrix Lighting + Design London FIXTURES/MILLWORK Aquila/Soyo Global Ltd. (Level -1) Antwerp, Belgium/Hong Kong Schweitzer AG Kaiseraugst, Switzerland Szabados es Tarsai Budapest, Hungary GRADATION CONTRACTOR Design and Engineering Co. Ltd. Kowloon, Hong Kong FURNITURE Avenue Road Toronto PAINT FINISHES Sherwin Williams Cleveland SPECIAL FINISHES Moss and Lam Toronto ARTISTS Pascale Girardin St. Sauveur, Quebec, Canada Studio Sawada Design Nagoya, Japan WALLCOVERINGS Primavera Interior Furnishings Toronto Metro Wallcoverings Concord, Ontario, Canada Fromental London Maharam Toronto Information in the project file is provided by the retailer and/or design firm. the suspended porcelain mobile by artist Pascale Girardin at the entrance or the Moss and Lam hand scribble mural wrapping the column in the sunglass area, the design achieves a sense of arrival in intimate environments throughout the store. Each section uses these signature elements to draw customers to the products, while unique features—such as the Hirotoshi Sawada-designed whimsical ceiling ribbons at the escalator—entice customers to discover every level of Printemps. Contrasting elements add visual interest and artistic touches throughout the store. A brushed stainless steel, faceted face on the central POS in the basement-level fashion jewelry department is reminiscent of an uncut jewel. The asymmetrical and angular form is a distinct feature surrounded by white lacquer cases with polished steel accents. The concept for the basement level bag and leather goods area takes inspiration from a home library. The perimeter shelving is lined with an abstract, Far East print wallcovering depicting an owner’s travel experiences, while stacks of travel trunks and chests inspire another featured fixture. These elements surround furniture groupings to depict an urban loft sense of living. Whimsical elements combined with an invisible wall framework provide the backdrop for a signature Printemps experience. The new aesthetic redefines shopping for Parisians and tourists alike; it is a modern renovation project that continues the store’s legacy of innovation and captures the energy of this historic building. To e-mail this article, visit www.ddionline.com/magazine. | January/February 2011 www.ddionline.com http://www.ddionline.com/magazine http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - January/February 2011

DDi - January/February 2011
Table of Contents
From the Editor
Newsworthy
Shopper Insights
Quick Tips
Greentailing
Editor’s Choice
Swatch Shanghai
Printemps Paris
OPSM’s EyeHub
Sugamo Shinkin Bank
Right Light
Product Spotlight
GlobalShop Preview
Calendar
Advertisers
Classifieds
Think Tank

DDi - January/February 2011