DDi - September 2011 - (Page 38)
38
AWARDS 201 1
Best Merchandising Visual Programs
1
st
Place
Anthropologie
lthough the core of Anthropologie’s visual philosophy has not changed in the four years it has won the Portfolio Awards’ Best Visual Merchandising Program, it is always evolving. “Whatever we do, whatever the season, idea or material, at the core we hope to surprise and inspire,” explains Missy Peltz, executive director of visual presentation for the poster-child brand of Philadelphia-based Urban Outfitters Inc. “We want to create an experience for our customers that they can take in when they are with us, and then hold onto and remember after they leave.” Perhaps that is why, in any given Anthropologie store, the visual merchandising program is eclipsed in the ordinary done extraordinarily well. The visual team finds beauty in the most ordinary things, and credits its inspiration to anything from a hardware store to a grocery store to the great outdoors. This past year, Anthropologie opened eight new international stores, but Peltz emphasizes that no matter the location, the Anthropologie brand stays the same. “Our national and international stores follow the same core inspiration, but each location gets to interpret the ideas to fit their space, their community, their customer and their skill set,” she says. Speaking of skill sets, Anthropologie’s store-level teams have plenty of talent to go around. Every store is made up of a gifted team of individuals, all coming from different backgrounds, skill sets and experiences. “As a visual team, we create an environment for our customers to experience,” says Erika Sorgule, senior display project manager, Anthropologie. “We get to take the fabulous product we sell and build a lifestyle around it. These lifestyles help to tell stories of what we love as a brand, and how we can see our customers utilizing Anthropologie products in their own lives.”
—ALISON EMBREY MEDINA, EXECUTIVE EDITOR
A
|
Photos: Courtesy of Anthropologie
September 2011
www.ddionline.com
http://www.ddionline.com
Table of Contents for the Digital Edition of DDi - September 2011
DDi - September 2011
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Greentailing
Editor’s Choice
Portfolio Awards 2011
Retail Design Luminaries
Retail Design Influencers
Design Firms of the Year
APP Exclusive: Bonus Giorgio Borruso project photos
Best Visual Merchandising Programs
APP Exclusive: Bonus Anthropologie visual merchandising photos
Retailer of the Year
Best-Designed Stores of the Year
Retail Standouts
Calendar
Advertisers
Think Tank
DDi - September 2011
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com