DDi - September 2011 - (Page 48)
48
AWARDS 201 1
Best-Designed Stores of the Year
Photo: Gray Crawford, Santa Fe, N.M.
1
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st
Place
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Bloomingdale’s
Santa Monica, Calif.
loomingdale’s, a division of Cincinnati-based Macy’s Inc., debuted its second “small concept” store at the newly rehabbed Santa Monica Place shopping mall in California. Designed to reflect the distinct culture and diverse population of Southern California, while providing a signature Bloomingdale’s experience, the store features a worn, yet chic, beachside look that embodies the local Santa Monica lifestyle. Iconic brand elements, such as the black-and-white checkerboard floor, were reintroduced in inventive ways (is that checkered concrete?!). The theatrical, dramatic
space wows shoppers around every corner with touches like local surfboards and photography woven into the design, as well as creative juxtaposing of materials, for a truly unique shopping experience. As Jack Hruska, executive vice president of creative services at Bloomingdale’s, said of this project: “We broke every Bloomingdale’s rule.” It looks like sometimes rules really are meant to be broken—and DDI’s readers agree, selecting Bloomingdale’s Santa Monica Place as the Best-Designed Store of the Year. —JESSIE BOVE, MANAGING EDITOR
www.ddionline.com
September 2011
http://www.ddionline.com
Table of Contents for the Digital Edition of DDi - September 2011
DDi - September 2011
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Greentailing
Editor’s Choice
Portfolio Awards 2011
Retail Design Luminaries
Retail Design Influencers
Design Firms of the Year
APP Exclusive: Bonus Giorgio Borruso project photos
Best Visual Merchandising Programs
APP Exclusive: Bonus Anthropologie visual merchandising photos
Retailer of the Year
Best-Designed Stores of the Year
Retail Standouts
Calendar
Advertisers
Think Tank
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