DDi - July 2012 - (Page 10)

10 | From the Show Director GlobalShop2013 Sponsored by: April 16-18, 2013 McCormick Place, Chicago www.globalshop.org GlobalShop 2013 The “Retail Games” ou’ve been dropped into the arena, left with little but your wits as defense against dozens of dangerous and unforgiving foes. You’re in a fight to the death against others who share your predicament, scrounging the harsh terrain for any weapon or tool that will give them an advantage in the battle for survival. There will be only one winner. To be the last one standing, alive and victorious, you must gather all your strength, energy, intellect and creativity. Even the slightest mistake can be fatal. To make it more interesting, the whole world is watching. These are the Retail Games, and any resemblance to a popular set of adventure novels is intentional. After all, this is your reality. Your brand’s survival falls squarely on your shoulders, because your work touches the customer at retail. There are lots of places where people can shop, but where they choose to shop depends so much on the retail environment—the one that you help create. What you do can make all the difference. Life and death decisions about your brand are being made in the retail arena. According to POPAI’s “2012 Shopper Engagement Study,” 76 percent of decisions on what to buy occur in-store—in the arena—and “compelling creative not only sets apart in-store marketing, but it can turn the subconscious shopper into a conscious buyer.” You will survive the Retail Games by compelling your shoppers to buy through your thoughtful creative expression. If they’re not compelled to buy from you, in your environment, they’ll buy from someone else. You wouldn’t be in this arena if you didn’t have what it takes to win. You never would have made it this far. You have creative vision and you know how to implement that vision. But, where are the tools that you’ll need to pull this off? In the Retail Games, there’s a cornucopia overflowing with the tools and weapons you’ll need to be victorious. You’ll find this horn of plenty in the content and events of DDI and GlobalShop. Here, you will find everything you need to navigate this treacherous course. Just make sure you get to it before the competition does! 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 Ph: (770) 291-5400 Fax: (770) 569-5105 GLOBALSHOP SHOW DIRECTOR | Tim Fearney (770) 291-5421 tim.fearney@nielsen.com SEnIOR ACCOunT ExECuTIvE | Roarke Dowd (770) 291-5428 roarke.dowd@nielsen.com SEnIOR ACCOunT ExECuTIvE | David Muirhead (770) 291-5432 david.muirhead@nielsen.com ACCOunT ExECuTIvE | Dreama McDaniel (770) 291-5420 dreama.mcdaniel@nielsen.com MARKETInG MAnAGER | Brent Harrison (770) 291-5512 brent.harrison@nielsen.com COnFEREnCE MAnAGER | Toni Ward (770) 291-5441 antoinette.ward@nielsen.com SEnIOR OPERATIOnS MAnAGER | Derrick Nelloms (770) 291-5452 derrick.nelloms@nielsen.com SEnIOR vICE PRESIDEnT | Joe Randall Contact us: Y A Division of Nielsen PRESIDEnT, nIELSEn ExPOSITIOnS | David Loechner SEnIOR vICE PRESIDEnT, HuMAn RESOuRCES | Michael Alicea SEnIOR vICE PRESIDEnT, BuSInESS DEvELOPMEnT | Darrell Denny vICE PRESIDEnT, FInAnCE | Denise Bashem Tim Fearney GlobalShop Show Director tim.fearney@nielsen.com vICE PRESIDEnT, OPERATIOnS | Lori Jenks vICE PRESIDEnT, DIGITAL | Teresa Reilly vICE PRESIDEnT, MAnuFACTuRInG & MARKETInG SERvICES | Joanne Wheatley www.ddionline.com | July 2012 http://www.globalshop.org http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - July 2012

DDi - July 2012
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Greentailing
Editor’s Choice
Design Snapshot
El Palacio de Hierro
Global Department Store Summit
Liverpool
Neiman Marcus
State of the Fixture Industry Roundtable
2012 Fixture Leaders listing
2012 Fixture Leaders company index
Fixture Products
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank

DDi - July 2012