DDi - June 2013 - (Page 34)
34 |
Left: The black Polaroid
wall pops in the mostly
white store, displaying an
LCD screen and a collage
of images.
Opposite, top: Long
tables showcase vintage
Polaroid cameras in
glass cases.
Opposite, bottom: Nine
computer stations are
available to upload
pictures and order
finished products.
Polaroid Fotobar
makes printing
digital photos fun
at its first store in
Delray Beach, Fla.
By Erin M. Loewe
|
June 2013
y
arren Struhl, founder and CEO of Boca
Raton, Fla.-based Fotobar LLC, estimates that 1.5 billion digital photos
are taken each day. But, while the idea of uploading large photo files onto a website and figuring
out how to edit and print them in an attractive
display may be the idea of a good time for some,
it is clear that the process of “liberating” treasured
photos is quite onerous to the general population.
Thus, the idea for Polaroid Fotobar was born.
It was this increasingly common regret of not
having more tangible photos that was his inspiration for Fotobar, Struhl says. “A few years ago, I
saw these great photos on people’s phones, and
when I asked if those photos existed outside of
their phones, they would usually say ‘no,’” he explains. “There seemed to be a disconnect to printing it out online, so I thought [the] only way to do
it was in a retail setting.”
As the first of at least 10 locations, the inaugural 2,000-sq.-ft.-store opened March 1 in Delray
Beach, Fla., at an upscale lifestyle center called
Delray Beach Marketplace. Designed to make the
process of transforming prized digital photos into
treasured works of art fun and easy, customers
can work with trained “phototenders” at the bar
to ensure quality control, and to customize and
order their prints.
Table of Contents for the Digital Edition of DDi - June 2013
DDi - June 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Editor’s Choice
Design Snapshot
Cover Story: Isetan
Little Bookworm
Polaroid Fotobar
Creative Roundup
The Art of Drawing
Globalshop 2013: Post-Show Coverage
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank
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