Hospitality Design - July 2009 - 114

In 1983, hopeful hoteliers Steve Rubell and Ian Schrager, counting on their instinct that the world was eager for small, chic, personalized hotels, decided to create just that on the east side of Manhattan. To take a disheveled hotel and make it the talk of the town, Schrager chose a relatively little-known but highly influential French designer, Andrée Putman, thereby creating what is generally considered the first boutique hotel, as well as launching a hospitality doyenne and an international career. Morgans was followed by a series of hotels and restaurants (not to mention furniture and commercial design) notable for Putman’s style: clean, sleek, eclectic. “The vestal of immaculate design” she’s been called. The Saint James Club in Paris, the Wasserturm in Cologne, the Ritz-Carlton Wolfsburg, all were enhanced by the Putman touch, and she has returned twice to rethink Morgans, first in 1996, then last year. (The latest incarnation was recently honored with an HD Award in the Luxury Hotel category.) Putman’s hotel philosophy was explained to writer Stéphane Gerschel several years ago, when she urged hoteliers to abandon the idea of making a hotel “a home away from home.” Her style? To create a place with such personality that the guest returns “precisely because it is nothing like the house you live in.” As she explained to HD in a recent email: “I have always cultivated the rebel spirit. But what I’ve been always interested in is the balance between discipline and revolt. How does one make people feel at home in a hotel without falling into the trap of making the place a caricatured feeling of an illusory home. The main purpose in my work on hospitality design is to innovate by creating particular atmospheres poles apart from the usual hotel clichés.” Revolutionary, individualist, visionary. The legendary Putman will turn 85 next year. Long may she reign. www.andreeputman.com Clockwise from above: Scenes from Morgans Hotel in New York City today: the dramatic lobby, the penthouse with views overlooking the Big Apple, and a chic guestroom; the original guest bathroom c.1984. Photo by André Rau/H&K the icon Andrée Putman www.hdmag.com 114 hospitalitydesign

http://www.andreeputman.com http://www.hdmag.com

Table of Contents for the Digital Edition of Hospitality Design - July 2009

Hospitality Design - July 2009
Contents
Online Contents
From the Editor
Scene and Be Seen
News
Calendar
Designer Profile
To Market
Trendtracker
On Site
You Oughta Know
The Activist
The Vibe Curator
The Wünderkind
The RocknRolla
The Editor
The Optimist
The Classicist
The Legacy
The Keen Eye
The Icon
The Restaurateurs
The Consultant
The Matchmaker
Back Space
Hospitality Design - July 2009 - Hospitality Design - July 2009
Hospitality Design - July 2009 - Cover2
Hospitality Design - July 2009 - 1
Hospitality Design - July 2009 - 3
Hospitality Design - July 2009 - 4
Hospitality Design - July 2009 - 5
Hospitality Design - July 2009 - 6
Hospitality Design - July 2009 - 7
Hospitality Design - July 2009 - 8
Hospitality Design - July 2009 - 9
Hospitality Design - July 2009 - 10
Hospitality Design - July 2009 - Contents
Hospitality Design - July 2009 - Online Contents
Hospitality Design - July 2009 - 13
Hospitality Design - July 2009 - 14
Hospitality Design - July 2009 - 15
Hospitality Design - July 2009 - 16
Hospitality Design - July 2009 - 17
Hospitality Design - July 2009 - From the Editor
Hospitality Design - July 2009 - 19
Hospitality Design - July 2009 - 20
Hospitality Design - July 2009 - 21
Hospitality Design - July 2009 - 22
Hospitality Design - July 2009 - 23
Hospitality Design - July 2009 - Scene and Be Seen
Hospitality Design - July 2009 - 25
Hospitality Design - July 2009 - 26
Hospitality Design - July 2009 - 27
Hospitality Design - July 2009 - 28
Hospitality Design - July 2009 - 29
Hospitality Design - July 2009 - 30
Hospitality Design - July 2009 - 31
Hospitality Design - July 2009 - 32
Hospitality Design - July 2009 - 33
Hospitality Design - July 2009 - 34
Hospitality Design - July 2009 - 35
Hospitality Design - July 2009 - 36
Hospitality Design - July 2009 - 37
Hospitality Design - July 2009 - 38
Hospitality Design - July 2009 - News
Hospitality Design - July 2009 - 40
Hospitality Design - July 2009 - 41
Hospitality Design - July 2009 - 42
Hospitality Design - July 2009 - 43
Hospitality Design - July 2009 - 44
Hospitality Design - July 2009 - 45
Hospitality Design - July 2009 - 46
Hospitality Design - July 2009 - 47
Hospitality Design - July 2009 - Calendar
Hospitality Design - July 2009 - 49
Hospitality Design - July 2009 - 50
Hospitality Design - July 2009 - 51
Hospitality Design - July 2009 - 52
Hospitality Design - July 2009 - Designer Profile
Hospitality Design - July 2009 - 54
Hospitality Design - July 2009 - 55
Hospitality Design - July 2009 - 56
Hospitality Design - July 2009 - 57
Hospitality Design - July 2009 - 58
Hospitality Design - July 2009 - 59
Hospitality Design - July 2009 - 60
Hospitality Design - July 2009 - To Market
Hospitality Design - July 2009 - 62
Hospitality Design - July 2009 - 63
Hospitality Design - July 2009 - 64
Hospitality Design - July 2009 - 65
Hospitality Design - July 2009 - 66
Hospitality Design - July 2009 - 67
Hospitality Design - July 2009 - 68
Hospitality Design - July 2009 - 69
Hospitality Design - July 2009 - 70
Hospitality Design - July 2009 - 71
Hospitality Design - July 2009 - 72
Hospitality Design - July 2009 - 73
Hospitality Design - July 2009 - 74
Hospitality Design - July 2009 - 75
Hospitality Design - July 2009 - 76
Hospitality Design - July 2009 - 77
Hospitality Design - July 2009 - 78
Hospitality Design - July 2009 - Trendtracker
Hospitality Design - July 2009 - 80
Hospitality Design - July 2009 - 81
Hospitality Design - July 2009 - 82
Hospitality Design - July 2009 - 83
Hospitality Design - July 2009 - 84
Hospitality Design - July 2009 - 85
Hospitality Design - July 2009 - 86
Hospitality Design - July 2009 - On Site
Hospitality Design - July 2009 - 88
Hospitality Design - July 2009 - 89
Hospitality Design - July 2009 - 90
Hospitality Design - July 2009 - 91
Hospitality Design - July 2009 - 92
Hospitality Design - July 2009 - 93
Hospitality Design - July 2009 - 94
Hospitality Design - July 2009 - 95
Hospitality Design - July 2009 - You Oughta Know
Hospitality Design - July 2009 - The Activist
Hospitality Design - July 2009 - The Vibe Curator
Hospitality Design - July 2009 - 99
Hospitality Design - July 2009 - The Wünderkind
Hospitality Design - July 2009 - 101
Hospitality Design - July 2009 - The RocknRolla
Hospitality Design - July 2009 - 103
Hospitality Design - July 2009 - The Editor
Hospitality Design - July 2009 - 105
Hospitality Design - July 2009 - The Optimist
Hospitality Design - July 2009 - 107
Hospitality Design - July 2009 - The Classicist
Hospitality Design - July 2009 - 109
Hospitality Design - July 2009 - The Legacy
Hospitality Design - July 2009 - 111
Hospitality Design - July 2009 - The Keen Eye
Hospitality Design - July 2009 - 113
Hospitality Design - July 2009 - The Icon
Hospitality Design - July 2009 - 115
Hospitality Design - July 2009 - The Restaurateurs
Hospitality Design - July 2009 - 117
Hospitality Design - July 2009 - The Consultant
Hospitality Design - July 2009 - 119
Hospitality Design - July 2009 - The Matchmaker
Hospitality Design - July 2009 - 121
Hospitality Design - July 2009 - 122
Hospitality Design - July 2009 - 123
Hospitality Design - July 2009 - 124
Hospitality Design - July 2009 - 125
Hospitality Design - July 2009 - 126
Hospitality Design - July 2009 - 127
Hospitality Design - July 2009 - Back Space
Hospitality Design - July 2009 - Cover3
Hospitality Design - July 2009 - Cover4
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