Hospitality Design - October 2011 - 96
change for Soho House, which is known for having hotel rooms,” says Fernandez. “So the space really had to have a style of its own.” And that it does. Using Luckman’s jet-age architecture as a starting point, Fernandez’s design pairs Hollywood glamour with clean-edge modernism. He was most enchanted by the building’s views, which stretch from LAX straight out to Santa Monica and the Pacific Ocean. He complemented the scenic surroundings with wood—lots of it—mostly reclaimed oak planks, which now appear as herringbone parquet floors throughout. The oak is dark and earthy, the aesthetic opposite of the creamy black and white Carrera marble slabs Fernandez deployed in key spots such as the staircase, illuminated to gently bounce off the glass panels running along each side. “Come nighttime, it has an entirely different kind of look and effect,” says Fernandez, who had just three months to complete the project in time for last year’s Academy Awards. And in the restaurant, actually an indoor-outdoor terrace thanks to a retractable roof, he added large olive trees to the mix of black and white for a garden effect. Although it may lack hotel rooms, the Soho House West Hollywood still lives up to the brand’s promise of luxury and leisure. There’s a swank, 50-seat private screening room, for instance, which Fernandez crafted mostly in red—from mohair wallcoverings to similarly styled chairs. In the Club Bar and Sitting Room, meanwhile, Fernandez once again embraces oak, this time as the 30-foot-long bar anchoring the space along with even more of those parquet floors. There are also classic, original furniture pieces from the ’50s
This and opposite page, clockwise from top left: Dinner for 50 at the penthouse dining room; highlights of the Club Bar include a 30-foot-long bar and oak parquet floors; as in most Soho Houses, artwork plays a key role throughout; and olive trees, festive lighting, and a retractable roof give the terrace restaurant a garden feel.
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Table of Contents for the Digital Edition of Hospitality Design - October 2011
Hospitality Design - October 2011
Contents
Online Contents
From the Editor
From the Show Director
From David Rockwell
Chef Transformations
The Oak Room
Places
Exhibition
Trends
Interview
Forecast
Studio Job
Jaime Hayon
Best of Boutique
Spa
Lime Wood
Soho House West Hollywood
25hours Hotel HafenCity
Untitled
Burlap
Back Space
Hospitality Design - October 2011 - Intro
Hospitality Design - October 2011 - Hospitality Design - October 2011
Hospitality Design - October 2011 - Cover2
Hospitality Design - October 2011 - 1
Hospitality Design - October 2011 - 2
Hospitality Design - October 2011 - 3
Hospitality Design - October 2011 - 4
Hospitality Design - October 2011 - 5
Hospitality Design - October 2011 - 6
Hospitality Design - October 2011 - 7
Hospitality Design - October 2011 - 8
Hospitality Design - October 2011 - Contents
Hospitality Design - October 2011 - 10
Hospitality Design - October 2011 - Online Contents
Hospitality Design - October 2011 - 12
Hospitality Design - October 2011 - 13
Hospitality Design - October 2011 - 14
Hospitality Design - October 2011 - 15
Hospitality Design - October 2011 - 16
Hospitality Design - October 2011 - 17
Hospitality Design - October 2011 - From the Editor
Hospitality Design - October 2011 - 19
Hospitality Design - October 2011 - 20
Hospitality Design - October 2011 - 21
Hospitality Design - October 2011 - From the Show Director
Hospitality Design - October 2011 - 23
Hospitality Design - October 2011 - 24
Hospitality Design - October 2011 - 25
Hospitality Design - October 2011 - From David Rockwell
Hospitality Design - October 2011 - 27
Hospitality Design - October 2011 - 28
Hospitality Design - October 2011 - 29
Hospitality Design - October 2011 - 30
Hospitality Design - October 2011 - 31
Hospitality Design - October 2011 - 32
Hospitality Design - October 2011 - 33
Hospitality Design - October 2011 - 34
Hospitality Design - October 2011 - Chef Transformations
Hospitality Design - October 2011 - 36
Hospitality Design - October 2011 - 37
Hospitality Design - October 2011 - 38
Hospitality Design - October 2011 - 39
Hospitality Design - October 2011 - 40
Hospitality Design - October 2011 - 41
Hospitality Design - October 2011 - 42
Hospitality Design - October 2011 - 43
Hospitality Design - October 2011 - 44
Hospitality Design - October 2011 - 45
Hospitality Design - October 2011 - 46
Hospitality Design - October 2011 - The Oak Room
Hospitality Design - October 2011 - 48
Hospitality Design - October 2011 - 49
Hospitality Design - October 2011 - 50
Hospitality Design - October 2011 - 51
Hospitality Design - October 2011 - 52
Hospitality Design - October 2011 - 53
Hospitality Design - October 2011 - Places
Hospitality Design - October 2011 - 55
Hospitality Design - October 2011 - Exhibition
Hospitality Design - October 2011 - 57
Hospitality Design - October 2011 - 58
Hospitality Design - October 2011 - 59
Hospitality Design - October 2011 - 60
Hospitality Design - October 2011 - 61
Hospitality Design - October 2011 - 62
Hospitality Design - October 2011 - Trends
Hospitality Design - October 2011 - 64
Hospitality Design - October 2011 - 65
Hospitality Design - October 2011 - 66
Hospitality Design - October 2011 - 67
Hospitality Design - October 2011 - 68
Hospitality Design - October 2011 - Interview
Hospitality Design - October 2011 - 70
Hospitality Design - October 2011 - 71
Hospitality Design - October 2011 - 72
Hospitality Design - October 2011 - 73
Hospitality Design - October 2011 - 74
Hospitality Design - October 2011 - Forecast
Hospitality Design - October 2011 - 76
Hospitality Design - October 2011 - Studio Job
Hospitality Design - October 2011 - 78
Hospitality Design - October 2011 - Jaime Hayon
Hospitality Design - October 2011 - 80
Hospitality Design - October 2011 - Best of Boutique
Hospitality Design - October 2011 - 82
Hospitality Design - October 2011 - 83
Hospitality Design - October 2011 - 84
Hospitality Design - October 2011 - 85
Hospitality Design - October 2011 - 86
Hospitality Design - October 2011 - 87
Hospitality Design - October 2011 - Spa
Hospitality Design - October 2011 - 89
Hospitality Design - October 2011 - Lime Wood
Hospitality Design - October 2011 - 91
Hospitality Design - October 2011 - 92
Hospitality Design - October 2011 - 93
Hospitality Design - October 2011 - Soho House West Hollywood
Hospitality Design - October 2011 - 95
Hospitality Design - October 2011 - 96
Hospitality Design - October 2011 - 97
Hospitality Design - October 2011 - 25hours Hotel HafenCity
Hospitality Design - October 2011 - 99
Hospitality Design - October 2011 - 100
Hospitality Design - October 2011 - 101
Hospitality Design - October 2011 - Untitled
Hospitality Design - October 2011 - 103
Hospitality Design - October 2011 - 104
Hospitality Design - October 2011 - 105
Hospitality Design - October 2011 - Burlap
Hospitality Design - October 2011 - 107
Hospitality Design - October 2011 - 108
Hospitality Design - October 2011 - 109
Hospitality Design - October 2011 - 110
Hospitality Design - October 2011 - 111
Hospitality Design - October 2011 - Back Space
Hospitality Design - October 2011 - Cover3
Hospitality Design - October 2011 - Cover4
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