Hospitality Design - November 2011 - 133
savory slice
A contemporary take on the traditional pizza parlor
“We wanted to reinvent the traditional pizza place,” explains designer Rocco Laudizio of Dick’s Pizza and Pleasure, his ninth project on the same exact street—N. Milwaukee—in downtown Milwaukee. “So I thought, why not create a pizza restaurant with a great lounge upstairs?” And Laudizio, founder and principal of Chicago-based Slick+Design, has done just that. Spread over approximately 6,000 square feet, Dick’s is divided into a formal restaurant on its lowest floor, a groovy illuminated lounge on its second, and a more intimate, boldly colored relaxation zone on its third. While each floor is unquestionably eye-catching, the lowest level presents the most whimsy. The dominant motif is white—painted walls, hexagon-tiled floors, and Carrera marble bar and tabletops. Contrasting all that white are apple-red, vintage-shaped stools and chairs. “We wanted to give the space a Brooklyn diner in the ’50s kind of feel,” says Laudizio. Yet looming over the entire room are massive posters that couldn’t skew more current. They’re blowup shots of Japanese anime cartoons; nine-by-13-foot murals festooned with abstract-shaped women with large eyes and wildly flowing hair. Often semi-pornographic, the anime images, which were purchased and then computer-enhanced and digitally printed, are appropriate for all ages, Laudizio insists. Up on the second floor, the vibe is more leisurely and even “whiter,” with walls finished in white reflective paint, a white vinyl sofa perched on a white platform, and glossy white linoleum floors. Of course, color does appear unexpectedly—here as a multi-hued, computer-
Left: Splashes of apple-red brighten the mostly white lower level of Dick’s Pizza and Pleasure, evoking a vintage 1950s feel, while anime-inspired murals add dramatic appeal.
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November 2011
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Table of Contents for the Digital Edition of Hospitality Design - November 2011
Hospitality Design - November 2011
Contents
Online Contents
From the Editor
From the Show Director
People
People
Sketchbook
Trends
Trends
Forecast
Interview
Interview
Jono Pandolfi
Michelle Bergeron
Chris Hardy
Fumiaki Odaka
Tania Johnson
Textiles
Bathroom Goodies
Surfaces
Flooring
Hotel Americano
Hotel Lautner
Rosewood Hotel Georgia
Renaissance Washington, DC
Dick’s Pizza and Pleasure
La Pensione
Back Space
Hospitality Design - November 2011 - Intro
Hospitality Design - November 2011 - Hospitality Design - November 2011
Hospitality Design - November 2011 - Cover2
Hospitality Design - November 2011 - 1
Hospitality Design - November 2011 - 2
Hospitality Design - November 2011 - 3
Hospitality Design - November 2011 - 4
Hospitality Design - November 2011 - 5
Hospitality Design - November 2011 - 6
Hospitality Design - November 2011 - 7
Hospitality Design - November 2011 - 8
Hospitality Design - November 2011 - Contents
Hospitality Design - November 2011 - 10
Hospitality Design - November 2011 - Online Contents
Hospitality Design - November 2011 - 12
Hospitality Design - November 2011 - 13
Hospitality Design - November 2011 - 14
Hospitality Design - November 2011 - 15
Hospitality Design - November 2011 - 16
Hospitality Design - November 2011 - 17
Hospitality Design - November 2011 - From the Editor
Hospitality Design - November 2011 - 19
Hospitality Design - November 2011 - 20
Hospitality Design - November 2011 - 21
Hospitality Design - November 2011 - 22
Hospitality Design - November 2011 - 23
Hospitality Design - November 2011 - From the Show Director
Hospitality Design - November 2011 - 25
Hospitality Design - November 2011 - 26
Hospitality Design - November 2011 - 27
Hospitality Design - November 2011 - 28
Hospitality Design - November 2011 - 29
Hospitality Design - November 2011 - 30
Hospitality Design - November 2011 - 31
Hospitality Design - November 2011 - People
Hospitality Design - November 2011 - 33
Hospitality Design - November 2011 - 34
Hospitality Design - November 2011 - 35
Hospitality Design - November 2011 - 36
Hospitality Design - November 2011 - 37
Hospitality Design - November 2011 - 38
Hospitality Design - November 2011 - 39
Hospitality Design - November 2011 - People
Hospitality Design - November 2011 - 41
Hospitality Design - November 2011 - 42
Hospitality Design - November 2011 - 43
Hospitality Design - November 2011 - 44
Hospitality Design - November 2011 - 45
Hospitality Design - November 2011 - 46
Hospitality Design - November 2011 - 47
Hospitality Design - November 2011 - 48
Hospitality Design - November 2011 - 49
Hospitality Design - November 2011 - 50
Hospitality Design - November 2011 - 51
Hospitality Design - November 2011 - 52
Hospitality Design - November 2011 - Sketchbook
Hospitality Design - November 2011 - 54
Hospitality Design - November 2011 - 55
Hospitality Design - November 2011 - 56
Hospitality Design - November 2011 - 57
Hospitality Design - November 2011 - 58
Hospitality Design - November 2011 - 59
Hospitality Design - November 2011 - 60
Hospitality Design - November 2011 - 61
Hospitality Design - November 2011 - 62
Hospitality Design - November 2011 - Trends
Hospitality Design - November 2011 - 64
Hospitality Design - November 2011 - 65
Hospitality Design - November 2011 - 66
Hospitality Design - November 2011 - 67
Hospitality Design - November 2011 - 68
Hospitality Design - November 2011 - 69
Hospitality Design - November 2011 - 70
Hospitality Design - November 2011 - Trends
Hospitality Design - November 2011 - 72
Hospitality Design - November 2011 - 73
Hospitality Design - November 2011 - 74
Hospitality Design - November 2011 - Forecast
Hospitality Design - November 2011 - 76
Hospitality Design - November 2011 - Interview
Hospitality Design - November 2011 - Interview
Hospitality Design - November 2011 - 79
Hospitality Design - November 2011 - 80
Hospitality Design - November 2011 - Jono Pandolfi
Hospitality Design - November 2011 - 82
Hospitality Design - November 2011 - Michelle Bergeron
Hospitality Design - November 2011 - 84
Hospitality Design - November 2011 - Chris Hardy
Hospitality Design - November 2011 - 86
Hospitality Design - November 2011 - Fumiaki Odaka
Hospitality Design - November 2011 - 88
Hospitality Design - November 2011 - Tania Johnson
Hospitality Design - November 2011 - 90
Hospitality Design - November 2011 - Textiles
Hospitality Design - November 2011 - 92
Hospitality Design - November 2011 - 93
Hospitality Design - November 2011 - 94
Hospitality Design - November 2011 - 95
Hospitality Design - November 2011 - 96
Hospitality Design - November 2011 - Bathroom Goodies
Hospitality Design - November 2011 - 98
Hospitality Design - November 2011 - 99
Hospitality Design - November 2011 - 100
Hospitality Design - November 2011 - 101
Hospitality Design - November 2011 - 102
Hospitality Design - November 2011 - Surfaces
Hospitality Design - November 2011 - 104
Hospitality Design - November 2011 - 105
Hospitality Design - November 2011 - 106
Hospitality Design - November 2011 - 107
Hospitality Design - November 2011 - 108
Hospitality Design - November 2011 - Flooring
Hospitality Design - November 2011 - 110
Hospitality Design - November 2011 - 111
Hospitality Design - November 2011 - 112
Hospitality Design - November 2011 - 113
Hospitality Design - November 2011 - Hotel Americano
Hospitality Design - November 2011 - 115
Hospitality Design - November 2011 - 116
Hospitality Design - November 2011 - 117
Hospitality Design - November 2011 - 118
Hospitality Design - November 2011 - 119
Hospitality Design - November 2011 - Hotel Lautner
Hospitality Design - November 2011 - 121
Hospitality Design - November 2011 - 122
Hospitality Design - November 2011 - 123
Hospitality Design - November 2011 - Rosewood Hotel Georgia
Hospitality Design - November 2011 - 125
Hospitality Design - November 2011 - 126
Hospitality Design - November 2011 - 127
Hospitality Design - November 2011 - Renaissance Washington, DC
Hospitality Design - November 2011 - 129
Hospitality Design - November 2011 - 130
Hospitality Design - November 2011 - 131
Hospitality Design - November 2011 - Dick’s Pizza and Pleasure
Hospitality Design - November 2011 - 133
Hospitality Design - November 2011 - 134
Hospitality Design - November 2011 - 135
Hospitality Design - November 2011 - La Pensione
Hospitality Design - November 2011 - 137
Hospitality Design - November 2011 - 138
Hospitality Design - November 2011 - 139
Hospitality Design - November 2011 - 140
Hospitality Design - November 2011 - 141
Hospitality Design - November 2011 - 142
Hospitality Design - November 2011 - 143
Hospitality Design - November 2011 - Back Space
Hospitality Design - November 2011 - Cover3
Hospitality Design - November 2011 - Cover4
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