Hospitality Design - July 2012 - 113
Art Nouveau buildings and historic theaters lined Downtown Los Angeles in the late 1990s, yet despite “the beautiful architecture,” recalls nightlife baron Cedd Moses, “they sat empty,” blending into a bleak urban landscape. “I believed in these old buildings,” Moses, a member of the board of directors of the Los Angeles Conservancy, adds, “but I needed to be sure it was feasible to restore them.” What the neglected neighborhood craved, he knew, was a catalyst, and it arrived in the form of an adaptive reuse ordinance. Suddenly, Downtown LA had the potential to morph into a vibrant residential community, and Moses had the foresight to predict—and the gumption to create—an alluring destination.
Cedd Moses
Founder, 213 Nightlife, Los Angeles
After nearly two decades as a money manager, Moses channeled his passion for entertainment into hospitality, opening 4100 Bar, C Bar, and cocktail lounge Liquid Kitty. But it wasn’t until 2000, with Downtown’s inevitable rise fueling his next entrepreneurial move, that Moses launched 213 Nightlife, converting historic buildings into mixed-use developments anchored by a distinct collection of restaurants and bars, each suffused with “longevity and warmth.” His mission, he notes, was “to simultaneously rebuild Downtown and generate a rebirth of cocktails.” With half a million people working in the area, and only 50,000 calling it home, Moses knows he’s only tackled the first phase of transformation. The 213 portfolio runs the gamut, from penny tile-floored Cole’s: Originator of the French Dip, the city’s oldest operating restaurant in the Pacific Electric building, to Casey’s Irish Pub, set in a circa-1916 Turkish bathhouse. One night, locals may head to the Golden Gopher to unwind with vintage video games, while others sip fancy mezcal drinks at Las Perlas. “There are sports bars, hotel bars, dive bars, but we are product-driven bars [whether it be a classic cocktail at the Varnish, or a rum concoction paired with a cigar at Caña] and that is something that hadn’t existed in LA for forty or fifty years,” Moses explains. Downtown will always remain Moses’ backyard, but he’s also savvy enough to know some of the concepts have potential beyond his original turf. Clubby whiskey haven Seven Grand is slated to debut in San Diego this month, before landing in Terminal 7 of LAX by the end of the year. Cole’s will soon turn up at Terminal 4 as well. “I have the spaces and the desire,” says Moses. “People just show up to drink.” hd
This image: Cedd Moses, Downtown LA nightlife pioneer. Below, from left: Tequila and mezcal bar, Las Perlas, is big on wood and pastels; intimate, 1930s-inspired Caña Rum Bar boasts warm brick and a skylight.
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Table of Contents for the Digital Edition of Hospitality Design - July 2012
Hospitality Design - July 2012
Contents
Online Contents
From the Editor
From the Show Director
People
People
Sketchbook
Purchasing POV
Trends
Places
Places
Interviews
Interviews
Hellman-Chang
Adam Kamens
IIDA/HD Product Design Winners
Tabletop
Greatest Innovators
Instinct for Innovation
Back Space
Hospitality Design - July 2012 - Intro
Hospitality Design - July 2012 - Hospitality Design - July 2012
Hospitality Design - July 2012 - Cover2
Hospitality Design - July 2012 - 1
Hospitality Design - July 2012 - 2
Hospitality Design - July 2012 - 3
Hospitality Design - July 2012 - 4
Hospitality Design - July 2012 - 5
Hospitality Design - July 2012 - 6
Hospitality Design - July 2012 - 7
Hospitality Design - July 2012 - 8
Hospitality Design - July 2012 - 9
Hospitality Design - July 2012 - 10
Hospitality Design - July 2012 - 11
Hospitality Design - July 2012 - 12
Hospitality Design - July 2012 - 13
Hospitality Design - July 2012 - 14
Hospitality Design - July 2012 - Contents
Hospitality Design - July 2012 - 16
Hospitality Design - July 2012 - 17
Hospitality Design - July 2012 - 18
Hospitality Design - July 2012 - 19
Hospitality Design - July 2012 - 20
Hospitality Design - July 2012 - 21
Hospitality Design - July 2012 - 22
Hospitality Design - July 2012 - Online Contents
Hospitality Design - July 2012 - 24
Hospitality Design - July 2012 - 25
Hospitality Design - July 2012 - 26
Hospitality Design - July 2012 - 27
Hospitality Design - July 2012 - From the Editor
Hospitality Design - July 2012 - 29
Hospitality Design - July 2012 - 30
Hospitality Design - July 2012 - 31
Hospitality Design - July 2012 - From the Show Director
Hospitality Design - July 2012 - 33
Hospitality Design - July 2012 - 34
Hospitality Design - July 2012 - 35
Hospitality Design - July 2012 - People
Hospitality Design - July 2012 - 37
Hospitality Design - July 2012 - 38
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Hospitality Design - July 2012 - 41
Hospitality Design - July 2012 - 42
Hospitality Design - July 2012 - 43
Hospitality Design - July 2012 - People
Hospitality Design - July 2012 - 45
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Hospitality Design - July 2012 - 47
Hospitality Design - July 2012 - 48
Hospitality Design - July 2012 - 49
Hospitality Design - July 2012 - 50
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Hospitality Design - July 2012 - 52
Hospitality Design - July 2012 - 53
Hospitality Design - July 2012 - 54
Hospitality Design - July 2012 - 55
Hospitality Design - July 2012 - 56
Hospitality Design - July 2012 - Sketchbook
Hospitality Design - July 2012 - 58
Hospitality Design - July 2012 - 59
Hospitality Design - July 2012 - 60
Hospitality Design - July 2012 - 61
Hospitality Design - July 2012 - 62
Hospitality Design - July 2012 - 63
Hospitality Design - July 2012 - 64
Hospitality Design - July 2012 - Purchasing POV
Hospitality Design - July 2012 - 66
Hospitality Design - July 2012 - Trends
Hospitality Design - July 2012 - 68
Hospitality Design - July 2012 - 69
Hospitality Design - July 2012 - 70
Hospitality Design - July 2012 - 71
Hospitality Design - July 2012 - 72
Hospitality Design - July 2012 - 73
Hospitality Design - July 2012 - 74
Hospitality Design - July 2012 - Places
Hospitality Design - July 2012 - 76
Hospitality Design - July 2012 - 77
Hospitality Design - July 2012 - 78
Hospitality Design - July 2012 - 79
Hospitality Design - July 2012 - 80
Hospitality Design - July 2012 - Places
Hospitality Design - July 2012 - 82
Hospitality Design - July 2012 - 83
Hospitality Design - July 2012 - 84
Hospitality Design - July 2012 - 85
Hospitality Design - July 2012 - 86
Hospitality Design - July 2012 - Interviews
Hospitality Design - July 2012 - 88
Hospitality Design - July 2012 - Interviews
Hospitality Design - July 2012 - 90
Hospitality Design - July 2012 - Hellman-Chang
Hospitality Design - July 2012 - 92
Hospitality Design - July 2012 - Adam Kamens
Hospitality Design - July 2012 - IIDA/HD Product Design Winners
Hospitality Design - July 2012 - 95
Hospitality Design - July 2012 - 96
Hospitality Design - July 2012 - 97
Hospitality Design - July 2012 - 98
Hospitality Design - July 2012 - 99
Hospitality Design - July 2012 - 100
Hospitality Design - July 2012 - 101
Hospitality Design - July 2012 - 102
Hospitality Design - July 2012 - Tabletop
Hospitality Design - July 2012 - 104
Hospitality Design - July 2012 - 105
Hospitality Design - July 2012 - 106
Hospitality Design - July 2012 - Greatest Innovators
Hospitality Design - July 2012 - 108
Hospitality Design - July 2012 - 109
Hospitality Design - July 2012 - 110
Hospitality Design - July 2012 - Instinct for Innovation
Hospitality Design - July 2012 - 112
Hospitality Design - July 2012 - 113
Hospitality Design - July 2012 - 114
Hospitality Design - July 2012 - 115
Hospitality Design - July 2012 - 116
Hospitality Design - July 2012 - 117
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Hospitality Design - July 2012 - 125
Hospitality Design - July 2012 - 126
Hospitality Design - July 2012 - 127
Hospitality Design - July 2012 - Back Space
Hospitality Design - July 2012 - Cover3
Hospitality Design - July 2012 - Cover4
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