Hospitality Design - July 2012 - 32

from the show director

reality of design

Reality TV. Anyone sick of it yet? It seems to me that every time you see an advertisement for a new show, it’s another Kardashian-type nightmare. There are a few interesting new shows, though, ones that offer you a better way of conducting your business that’s more efﬁcient and usually without increasing headcount or expenditure. For me, one of those shows is Hotel Impossible on the Travel Channel. It is hosted by Anthony Melchiorri, a twenty-year hospitality veteran who has repositioned some of the ﬁnest and most high-proﬁle properties in the U.S., including the ﬁrst Nickelodeon Hotel and Resort and the landmark Algonquin Hotel. He has an incredible ability to see exactly what a property needs to succeed, and then ensure it all happens—quickly. The show fascinates me most when Melchiorri goes into the boutique properties and makes a few small changes that create a big impact. He recently worked with a property in South Beach that offered complimentary transportation from the airport and back, but had not branded the vehicle. Not only was the black sedan not recognized by guests at the airport, but the hotel was also missing out on a great marketing opportunity. Melchiorri works with designer Blanche Garcia, who is always under a ridiculous deadline. (Three total room renovations in two days—sound familiar?) But the differences she makes are astounding, and once again I ﬁnd myself amazed at the talent designers have and their impact on a guest’s experience. I’m hopeful Garcia can join us in South Beach in September for our HD Boutique event, September 11-12th. We already have a great conference schedule for you, including our very ﬁrst Miami-based HD Owners’ Roundtable – the Americas Focus, featuring owners and operators from and focusing on South and Latin America. HD Boutique was created to offer you a more intimate gathering place for industry professionals, similar to the experience of staying in a boutique hotel. With limited booth sizes, we give you plenty of time to see all of the wonderful products on display, as well as earn your accreditation points. I hope to see you there. Until next month.

Hospitality Design Exposition & Conference (HD Expo) May 15-17, 2013 Mandalay Bay, Las Vegas www.hdexpo.com

HD Boutique Exposition & Conference (HD Boutique) September 11-12, 2012 Miami Beach Convention Center, Miami www.hdboutique.com Contact us: 1145 Sanctuary Parkway, Suite 355 Alpharetta, Georgia 30009 770.291.5400 LIZ SOMMERVILLE Group Show Director 770.291.5456 Elizabeth.Sommerville@nielsen.com JEFF BROWN Sales Manager 770.291.5435 Jeff.Brown@nielsen.com CECE LOFT Account Executive, East Coast 770.291.5433 Cece.Loft@nielsen.com BRENT PAYNE Account Executive, West Coast 770.291.5604 Brent.Payne@nielsen.com FRANCES WONG Marketing Manager 770.291.5513 Frances.Wong@nielsen.com KARA KOBRZYCKI Conference Director 770.291.5424 Kara.Kobrzycki@nielsen.com ELIZABETH GRIMSLEY Conference Director 301.365.7971 Elizabeth.Grimsley@nielsen.com DERRICK NELLOMS Operations Manager 770.291.5452 Derrick.Nelloms@nielsen.com JOE RANDALL Senior Vice President

Liz Sommerville Group Show Director Elizabeth.Sommerville@nielsen.com

DAVID LOECHNER President, Nielsen Expositions MICHAEL ALICEA Senior Vice President, Human Resources DARRELL DENNY Senior Vice President, Business Development
DENISE BASHEM Vice President, Finance LORI JENKS Vice President, Operations TERESA REILLY Vice President, Digital JOANNE WHEATLEY Vice President, Manufacturing & Marketing Services

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http://www.hdexpo.com http://www.hdexpo.com http://www.hdboutique.com
Table of Contents for the Digital Edition of Hospitality Design - July 2012
