Hospitality Design - July 2013 - 93
Ted Jacobs
vice president of global design,
W, Le Méridien, St. Regis, Luxury
Collection, Starwood Hotels
& Resorts
I was fortunate as a child as my
parents felt travel and exposure
to different cultures, people,
and places was very important.
While at the time these summer
expeditions seemed fun, not till
I got a bit older did I realize how
these collective experiences not
only educated and informed, but
became the foundation for who
I am as a person, how I see the
world, and the way I approach
work today.
At the time, probably around
age fourteen, I know for a fact
that I was more focused on
spending my days hanging out
with girls on the beach than
pondering what career I wanted
to pursue. On the other hand,
even then I was aware of the
fundamental difference between
that of a hotel where you simply
slept overnight, and those that
understood the importance of
creating destination experiences
through great service and
compelling programming. There
were many amazing hotels along
the coast of former Yugoslavia
that really stick in my mind.
Working for many years
at Nike in Beaverton, Oregon,
definitely helped codify my
philosophy and approach
to design and innovation—
specifically the notion of telling
stories through all aspects of
design, as it’s the only real and
meaningful way to delineate you
from everyone else and the way
to provide true value beyond
logic. If you don’t think that way,
design is just a beauty contest.
If the goal is to truly innovate,
then don’t ask what people want;
create what they don’t know
they need. I think Henry Ford
was quoted as saying, ‘If I had
asked them what they wanted,
they would have said a faster
horse.’ Great brands have the
guts to do this.
hospitalitydesign.com July 2013
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Table of Contents for the Digital Edition of Hospitality Design - July 2013
Hospitality Design - July 2013
Contents
online TOC
from the editor
from the show director
people
perspectives
sketchbook
Places Washington, DC
products
profile philippe starck
trends metal seating
iida/hd awards
flooring
looking back
ad index
back space
Hospitality Design - July 2013 - Intro
Hospitality Design - July 2013 - Hospitality Design - July 2013
Hospitality Design - July 2013 - Cover2
Hospitality Design - July 2013 - 1
Hospitality Design - July 2013 - 2
Hospitality Design - July 2013 - 3
Hospitality Design - July 2013 - 4
Hospitality Design - July 2013 - 5
Hospitality Design - July 2013 - 6
Hospitality Design - July 2013 - 7
Hospitality Design - July 2013 - 8
Hospitality Design - July 2013 - 9
Hospitality Design - July 2013 - 10
Hospitality Design - July 2013 - 11
Hospitality Design - July 2013 - 12
Hospitality Design - July 2013 - 13
Hospitality Design - July 2013 - 14
Hospitality Design - July 2013 - Contents
Hospitality Design - July 2013 - 16
Hospitality Design - July 2013 - 17
Hospitality Design - July 2013 - 18
Hospitality Design - July 2013 - online TOC
Hospitality Design - July 2013 - 20
Hospitality Design - July 2013 - 21
Hospitality Design - July 2013 - 22
Hospitality Design - July 2013 - 23
Hospitality Design - July 2013 - 24
Hospitality Design - July 2013 - 25
Hospitality Design - July 2013 - from the editor
Hospitality Design - July 2013 - 27
Hospitality Design - July 2013 - 28
Hospitality Design - July 2013 - 29
Hospitality Design - July 2013 - from the show director
Hospitality Design - July 2013 - 31
Hospitality Design - July 2013 - 32
Hospitality Design - July 2013 - 33
Hospitality Design - July 2013 - 34
Hospitality Design - July 2013 - 35
Hospitality Design - July 2013 - 36
Hospitality Design - July 2013 - 37
Hospitality Design - July 2013 - people
Hospitality Design - July 2013 - 39
Hospitality Design - July 2013 - 40
Hospitality Design - July 2013 - 41
Hospitality Design - July 2013 - 42
Hospitality Design - July 2013 - 43
Hospitality Design - July 2013 - 44
Hospitality Design - July 2013 - 45
Hospitality Design - July 2013 - 46
Hospitality Design - July 2013 - 47
Hospitality Design - July 2013 - 48
Hospitality Design - July 2013 - 49
Hospitality Design - July 2013 - 50
Hospitality Design - July 2013 - perspectives
Hospitality Design - July 2013 - 52
Hospitality Design - July 2013 - sketchbook
Hospitality Design - July 2013 - 54
Hospitality Design - July 2013 - 55
Hospitality Design - July 2013 - 56
Hospitality Design - July 2013 - 57
Hospitality Design - July 2013 - 58
Hospitality Design - July 2013 - 59
Hospitality Design - July 2013 - 60
Hospitality Design - July 2013 - Places Washington, DC
Hospitality Design - July 2013 - 62
Hospitality Design - July 2013 - 63
Hospitality Design - July 2013 - 64
Hospitality Design - July 2013 - 65
Hospitality Design - July 2013 - 66
Hospitality Design - July 2013 - 67
Hospitality Design - July 2013 - 68
Hospitality Design - July 2013 - products
Hospitality Design - July 2013 - 70
Hospitality Design - July 2013 - profile philippe starck
Hospitality Design - July 2013 - 72
Hospitality Design - July 2013 - trends metal seating
Hospitality Design - July 2013 - 74
Hospitality Design - July 2013 - iida/hd awards
Hospitality Design - July 2013 - 76
Hospitality Design - July 2013 - 77
Hospitality Design - July 2013 - 78
Hospitality Design - July 2013 - 79
Hospitality Design - July 2013 - 80
Hospitality Design - July 2013 - 81
Hospitality Design - July 2013 - flooring
Hospitality Design - July 2013 - 83
Hospitality Design - July 2013 - 84
Hospitality Design - July 2013 - 85
Hospitality Design - July 2013 - 86
Hospitality Design - July 2013 - 87
Hospitality Design - July 2013 - 88
Hospitality Design - July 2013 - 89
Hospitality Design - July 2013 - 90
Hospitality Design - July 2013 - looking back
Hospitality Design - July 2013 - 92
Hospitality Design - July 2013 - 93
Hospitality Design - July 2013 - 94
Hospitality Design - July 2013 - 95
Hospitality Design - July 2013 - 96
Hospitality Design - July 2013 - 97
Hospitality Design - July 2013 - 98
Hospitality Design - July 2013 - 99
Hospitality Design - July 2013 - 100
Hospitality Design - July 2013 - 101
Hospitality Design - July 2013 - 102
Hospitality Design - July 2013 - 103
Hospitality Design - July 2013 - 104
Hospitality Design - July 2013 - 105
Hospitality Design - July 2013 - 106
Hospitality Design - July 2013 - 107
Hospitality Design - July 2013 - 108
Hospitality Design - July 2013 - 109
Hospitality Design - July 2013 - ad index
Hospitality Design - July 2013 - 111
Hospitality Design - July 2013 - back space
Hospitality Design - July 2013 - Cover3
Hospitality Design - July 2013 - Cover4
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