Hospitality Design - September 2013 - 22

advertorial

Q&A

with

How would you describe your business in
one sentence?
Lounge 22 is a trendsetting American
manufacturer based in Los Angeles, committed
to great design, innovation, and quality.

What differentiates your company from
its competitors in the marketplace?

It is not one thing that differentiates Lounge22
from its competitors, but the sum of many
attributes of our company combined. There are
many companies with great products, most of
which are overseas. Lounge22 is committed
to manufacturing its product in the U.S.; with
the highest standard of design, quality, and
innovation. We do not look at ourselves only as
a contract manufacturer, we strive to become
an American icon, designing signature pieces
that will last for years. We can produce furniture
faster than most companies and guarantee
timely delivery. We are open to customization
and committed to provide our clients with the
highest level of customer service. We believe
most manufacturers across the world would
not be able to manufacture within the strict
deadlines that Lounge22 has for the event
industry.

How different does your company look
today from ﬁve years ago?

Lounge 22 was originally created to fill a void for
high-end furniture in the event industry in 2005.
This experience has been invaluable and has
become the R&D for design, durability, customer
service, and timely delivery with extreme
deadlines. Lounge22 successfully manufactured
tens of thousands of units of furniture and
delivered across the US and worldwide. In
2010, Lounge22 licensed its brand and sold its
rental division to CORT Event Furnishings.
Now with the experience of providing high
quality furniture, we at Lounge22 are perfectly
positioned to provide the same service to the
hospitality and contract industry.

What is your company’s philosophy
toward customization?

Lounge22 has customized hundreds of pieces
for our clients over the years. We understand the

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September 2013 hospitalitydesign.com

need for customization and are commited toward
fulfilling the requests of our clients. Lounge22
can provide renderings and spec drawings very
quickly as well as prototyping furniture for our
clients faster than most companies. With a vast
network of resources and great manufacturing
industry in Los Angeles, Lounge22 invites its
clients to customize their furniture to meet their
needs.

Brieﬂy describe a product/innovation
you have introduced recently:

Lounge22 is proud to provide Armen
Gharabegian’s signature collection, utilizing
bamboo. The “Osaka chair” is an example of high
quality manufacturing, utilizing a sustainable
resource such as bamboo in the most innovative
way. I believe that although bamboo has been
used in furniture for many years, it has still not
fully made its way into contemporary high-end
furnishings. The “Osaka chair” can be a great
piece in any hotel whether indoor or outdoor,
lobby, or spa. The clean lines and durable
construction is a great compliment for many
environments in the hospitality industry.

Where does the company stand on
sustainability:

Lounge22 believes that sustainability first
and foremost starts with timeless design and
durability. Objects which have whimsical design
and poor construction are not sustainable,
irrespective of what materials are used. At
Lounge22, we believe in designing objects that
can withstand the test of time, not only from an
aesthetic standpoint, but manufactured in a way
that can be easily repaired and re-upholstered.
This experience has come from the event rental
industry where constant transportation and
extreme environments have tested Lounge22’s
products. Our methods of manufacturing in Los
Angeles with American products and the use
of bamboo is an example of our commitment
towards sustainability.
http://www.hospitalitydesign.com
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