Hospitality Design - December 2013 - 77

3d mapping now

1. TAO Downtown's 20foot sculpture depicting
the Thousand-Hand
Quan Yin comes to life
through 3D mapping.
(Photo by Justin Levy)

Set in a 22,000-square-foot space, mainly below
ground, TAO Downtown in New York posed a
unique set of challenges (and opportunities) for
the team at Rockwell Group. "We dealt with this
by bringing a scenic designer's sensibility to the
interior architecture, focusing on choreography,
transformation, and lighting to create an
environment that is both grand and intimate,"
explains David Rockwell.
Taking cues from the uptown location,
where a massive Buddha sits center stage,
here Rockwell and his team installed a 20-foot
sculpture depicting the Thousand-Hand Quan
Yin-standing on top of a koi pond and framed
with a floor-to-ceiling dragon scale screen that
has a circular cutout to accentuate the hands-
as the main attraction.
But they didn't stop there. Says Rockwell:
"We've seen 3D mapping used to create
dramatic, large-scale projections on the exterior
of buildings. Three years ago, we took that idea a
step further when we were invited to participate
in the 2010 San Jose Biennial. Our LAB [the
firm's digital interaction studio] developed an

interactive, urban scale environment on the
surface of San Jose City Hall, an eighteen-story
building designed by Richard Meier. Given the
heroic scale of Quan Yin, we thought that 3D
mapping could really bring the statue to life."
One of seven animations-ranging from
moss that slowly covers the statue from top to
bottom, to her eyes slowly opening and winking
at guests to her robe changing color and
blowing in the wind-runs every five minutes
and is coordinated with the DMX lighting that
illuminates the sculpture as well as the DJ
system, so the effects can respond to the beat of
the music. The result is a first for a restaurant.
As for his favorite, Rockwell says, "I love the
drama and element of surprise the animated
birds bring. You first see shadows of a few
perching on Quan Yin's shoulders. They fly
away and after a brief pause, hundreds of them
fly across in flocks, ultimately eclipsing the
entire statue."

"Technology-enabled
urbanization resulting
in quantum building
change-skyscrapers
breaking the cloud barrier;
the collision of the built
environment, art, and
entertainment; and the
evolution of public space
into salable space."
Michael Medzigian
Watermark Capital Partners

hospitalitydesign.com December 2013

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Table of Contents for the Digital Edition of Hospitality Design - December 2013

Contents
Hospitality Design - December 2013 - Intro
Hospitality Design - December 2013 - Cover1
Hospitality Design - December 2013 - Cover2
Hospitality Design - December 2013 - 1
Hospitality Design - December 2013 - 2
Hospitality Design - December 2013 - 3
Hospitality Design - December 2013 - 4
Hospitality Design - December 2013 - 5
Hospitality Design - December 2013 - 6
Hospitality Design - December 2013 - 7
Hospitality Design - December 2013 - 8
Hospitality Design - December 2013 - 9
Hospitality Design - December 2013 - 10
Hospitality Design - December 2013 - 11
Hospitality Design - December 2013 - 12
Hospitality Design - December 2013 - 13
Hospitality Design - December 2013 - 14
Hospitality Design - December 2013 - Contents
Hospitality Design - December 2013 - 16
Hospitality Design - December 2013 - 17
Hospitality Design - December 2013 - 18
Hospitality Design - December 2013 - 19
Hospitality Design - December 2013 - 20
Hospitality Design - December 2013 - 21
Hospitality Design - December 2013 - 22
Hospitality Design - December 2013 - 23
Hospitality Design - December 2013 - 24
Hospitality Design - December 2013 - 25
Hospitality Design - December 2013 - 26
Hospitality Design - December 2013 - 27
Hospitality Design - December 2013 - 28
Hospitality Design - December 2013 - 29
Hospitality Design - December 2013 - 30
Hospitality Design - December 2013 - 31
Hospitality Design - December 2013 - 32
Hospitality Design - December 2013 - 33
Hospitality Design - December 2013 - 34
Hospitality Design - December 2013 - 35
Hospitality Design - December 2013 - 36
Hospitality Design - December 2013 - 37
Hospitality Design - December 2013 - 38
Hospitality Design - December 2013 - 39
Hospitality Design - December 2013 - 40
Hospitality Design - December 2013 - 41
Hospitality Design - December 2013 - 42
Hospitality Design - December 2013 - 43
Hospitality Design - December 2013 - 44
Hospitality Design - December 2013 - 45
Hospitality Design - December 2013 - 46
Hospitality Design - December 2013 - 47
Hospitality Design - December 2013 - 48
Hospitality Design - December 2013 - 49
Hospitality Design - December 2013 - 50
Hospitality Design - December 2013 - 51
Hospitality Design - December 2013 - 52
Hospitality Design - December 2013 - 53
Hospitality Design - December 2013 - 54
Hospitality Design - December 2013 - 55
Hospitality Design - December 2013 - 56
Hospitality Design - December 2013 - 57
Hospitality Design - December 2013 - 58
Hospitality Design - December 2013 - 59
Hospitality Design - December 2013 - 60
Hospitality Design - December 2013 - 61
Hospitality Design - December 2013 - 62
Hospitality Design - December 2013 - 63
Hospitality Design - December 2013 - 64
Hospitality Design - December 2013 - 65
Hospitality Design - December 2013 - 66
Hospitality Design - December 2013 - 67
Hospitality Design - December 2013 - 68
Hospitality Design - December 2013 - 69
Hospitality Design - December 2013 - 70
Hospitality Design - December 2013 - 71
Hospitality Design - December 2013 - 72
Hospitality Design - December 2013 - 73
Hospitality Design - December 2013 - 74
Hospitality Design - December 2013 - 75
Hospitality Design - December 2013 - 76
Hospitality Design - December 2013 - 77
Hospitality Design - December 2013 - 78
Hospitality Design - December 2013 - 79
Hospitality Design - December 2013 - 80
Hospitality Design - December 2013 - 81
Hospitality Design - December 2013 - 82
Hospitality Design - December 2013 - 83
Hospitality Design - December 2013 - 84
Hospitality Design - December 2013 - 85
Hospitality Design - December 2013 - 86
Hospitality Design - December 2013 - 87
Hospitality Design - December 2013 - 88
Hospitality Design - December 2013 - 89
Hospitality Design - December 2013 - 90
Hospitality Design - December 2013 - 91
Hospitality Design - December 2013 - 92
Hospitality Design - December 2013 - 93
Hospitality Design - December 2013 - 94
Hospitality Design - December 2013 - 95
Hospitality Design - December 2013 - 96
Hospitality Design - December 2013 - Cover3
Hospitality Design - December 2013 - Cover4
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
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https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
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https://www.nxtbook.com/nxtbooks/hd/201709
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https://www.nxtbook.com/nxtbooks/nielsen/hd_201312
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https://www.nxtbook.com/nxtbooks/nielsen/hd_200904
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