Impressions - January 2010 - (Page 10)

OGIO Debuts Apparel Line Most PoPular ImpressIons Web articles MoSt Saved 1. Off the Cuff: Good Enough for Government Work: Part 1 of 2 2. Off the Cuff: How the Decorated Apparel Industry Has Weathered the Recession 3. Use Water-Soluble Topping When Embroidering Nappy Items 4. Stop the Bleeding on Polyester and Blends 5. How to Handle CustomerSupplied Goods: Part 2 MoSt Printed 1. Stop the Bleeding on Polyester and Blends 2. Off the Cuff: Good Enough for Government Work: Part 1 of 2 3. How to Handle CustomerSupplied Goods: Part 2 4. Off the Cuff: How the Decorated Apparel Industry Has Weathered the Recession 5. Fearless Fleece Printing Primarily known as a supplier of sports bags, OGIO, Bluffdale, Utah, recently announced it is branching out into the wearables market. The company’s new eightitem apparel line, called OGIO Apparel, includes five polos, a cap and two jackets. “[OGIO] decided to take a leap into apparel because it’s a good fit for them, but it’s also something totally new and different outside of the gear and golf bags that have made them as popular as they are,” says Amber Butler, spokesperson for SanMar Corp., the line’s exclusive distributor. OGIO’s polos — four men’s styles and one women’s style — are available in adult sizes XS-4XL, are made from 100% wicking polyester interlock, and feature jacquard neck tape and transfer labels. Notable styles include the “Handlebar,” which features cross-grain panels on the shoulder, and the “Accelerator,” with rib knit panels under the arms, a right-chest angled zippered pocket and a three-snap, raised inner placket. The company’s commitment to performance is equally apparent in “The Outlaw,” a motocross-inspired soft shell jacket that features stretch side panels and zippered sleeve vents. Made from 100% polyester stretch shell bonded to polyester mesh, it incorporates a laminated film insert for wind and water resistance. Sizes XS-4XL are available in one color. Butler expects OGIO to debut more apparel, perhaps even items featuring the same eco-conscious materials offered in its bags. “I would expect to see them grow and OGIO is debuting an apparel collection, OGIO Apparel, that will feature polos, a cap and two jackets, including The Outlaw, a motocross-inspired soft shell jacket. develop the line,” she says. “They definitely want to put a stake in the ground with some core pieces and see how the industry responds.” — Shannon Wilder ScreenWorks to Create NBC Retail Apparel garments for 13 of the network’s licensed properties, including “Friends,” “Friday Night Lights” and the “Law & Order” series. “We made a suggestion that we would act not only as the sales group for the line, but we would put the product line together and print it,” says Linda Hernandez, product development manager, ScreenWorks. Production is in process on T-shirts, sweat shirts and caps bearing 48 different graphics from the NBC shows, says Sharad Mehta, ScreenWorks president. The company’s nationwide sales force is working MoSt e-Mailed 1. Off the Cuff: Good Enough for Government Work: Part 1 of 2 2. Stop the Bleeding on Polyester and Blends 3. How to Handle CustomerSupplied Goods: Part 2 4. Off the Cuff: How the Decorated Apparel Industry Has Weathered the Recession 5. Making Your Numbers to read any of these articles, visit impressionsmag.com. Find the Search box at the top of the page and input the article title (in full or in part) — in quotation marks — and hit enter on your keyboard or click the blue circle next to the Search box. ScreenWorks USA signed a deal to print apparel bearing logos of NBC-licensed properties, including “Friends,” whose main characters often gathered at a coffee shop called Central Perk. Orlando, Fla.-based ScreenWorks USA Inc., a full service decoration and merchandising firm, recently signed a deal with NBC Retail Operations to create to make inroads with big-box retailers, department stores and specialty stores to sell the product. “There will be some product differentiation in terms of the kind of fabrication and the kind of T-shirt it will be,” Mehta says. In January 2009, the company launched Manatee Bay, which provides high school, college, resort and destination items for Walgreens, Wal-Mart and similar retailers. “We are looking for a fabulous 2010,” Mehta says. “This [deal] provides ScreenWorks a great platform to expand our retail penetration.” — Shannon Wilder impressionsmag.com Impressions >> January 2010 http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2010

Impressions - January 2010
Contents
First Impressions
FYI
Art Inspires Winning Decorators
Tees Drive Core Business
Increase Online Visibility of Your Web Site
Production
For Screen Printers Only
Business to Business
Classifieds
Online Directory
Ad Index

Impressions - January 2010