Impressions - April 2010 - (Page 10)
Hanes Beefy-T Goes Tagless
According to Hanes company research, consumers list “tag-free” second in priority to “soft” when asked to describe their perfect T-shirt.
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Hanes Imagewear, Winston-Salem, N.C., recently announced that it is transitioning its Hanes Beefy-T Tshirt line to a tag-free neck label in 2010. “Hanes is on a mission to make the world a more comfortable place,” says John
Marsh, senior vice president and general manager, Hanes Imagewear. “Now is the time for the decorated apparel industry to embrace tagless T-shirts in a big and exciting way.” Hanes says consumers have previously described tags as itchy, scratchy, irritating and distracting. This has been one of the motivating factors in Beefy-T going tagless. “Not only does a Hanes Tagless Tshirt deliver what consumers want, [but] it also gives ev-
eryone a chance to talk about something new and innovative in our category,” Marsh says. Hanes introduced the Tagless Beefy-T and its “Destination Tagless” campaign during decorated apparel industry trade shows in January. The company says it intends to expand the theme throughout the year with advertising promotions and other creative programs. Shipments of the Tagless Hanes Beefy-T through the wholesale channel are underway, and Hanes Imagewear expects the transition to be complete by spring. For more information, visit hanesbullseye.com. — J.L.
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CorelDraw Graphics Suite X5 Released
Corel Corp., Ottawa, Ontario, recently introduced CorelDraw Graphics Suite X5, the newest edition of its package of professional graphics applications. The newest version features more than 50 new and enhanced features, including upgrades to asset and color management, Web graphics, various learning resources and more content, according to the company. CorelDraw Graphics Suite X5 includes the new Corel Connect, an application that synchronizes with both CorelDraw and Corel Photo-Paint to provide access to content on a computer, network or disc. Graphics Suite X5 also provides access to 10,000 clipart files, 1,000 high-resolution, royalty-free images, 1,000 fonts, 2,000 vehicle templates and 350 design templates, according to the company. “We believe we’ve delivered a product that enables our current users to discover new possibilities with the suite, while allowing new users to get up and running quickly and create projects with confidence,” says Gerard Metrailler, senior director of product management, Corel. The new and enhanced tools in Graphics Suite X5 enable more precision and experimentation. For example, the Mesh Fill tool has been enhanced to help users design multi-colored filled objects with more fluid color transitions. Other new or upgraded tools include the B-Spline tool, scalable arrowheads and the new Segment Dimension tool. Graphics Suite X5 users
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CorelDraw Graphics Suite X5 features more than 50
new and enhanced features, including a reinvented color-management system and easy output capabilities to multiple formats.
also will find a reinvented color-management system, easy output capabilities to multiple formats and video tutorials to help jumpstart projects. For more information, visit corel.com. — J.L.
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Impressions >> April/May 2010
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Table of Contents for the Digital Edition of Impressions - April 2010
Impressions - April 2010
Contents
First Impressions
FYI
Product Gallery
Winning Wearables
Head Turners
Star Students
From the Outside Looking In
Technique
Graphics and Design
For Screen Printers Only
Are You Leaving Money on the Table?
Online Directory
Business to Business
Classifieds
Ad Index
Impressions - April 2010
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