Impressions - March 2011 - (Page 2)

THE DECORATED APPAREL AUTHORITY March >> 2011 EMBROIDERY 44 Production By Steven Batts How to Calculate the Real Cost of Embroidery Supplies 48 Design & Digitizing Use Vector Artwork for All Your Design Digitizing By Thomas L. Moore Jr. Garment decoration provided by Allusive Butterﬂy, Kissimmee, Fla.; Photography by Photoetude, Alpharetta, Ga. ON THE COVER 24 SCREEN PRINTING 51 Production By Greg Kitson Assessing the Impact of CTS Technology 54 For Screen Printers Only How to Prep a Screen By James Ortolani DIGITAL DECORATING 57 Perfecting Sublimation on Pre-Sewn Garments Mainstream Fashion Drives a Womenswear Evolution 24 Thanks to trends that are prevalent at retail, women now prefer decorating options ranging from allover prints to mixed media — in addition to garments that ﬁt their silhouettes. By Danielle Cohen 33 Styled for Her With fashion and function in mind, today’s womenswear suppliers offer the ideal canvas for your innovative apparel decoration techniques. By Marcia Derryberry 40 QR Codes: Mobile Marketing Technology 2 Impressions >> March 2011 Boost your decorated apparel business by using this innovative promotional tool. By Jimmy Lamb EVERY ISSUE features By Christopher Bernat >> 4 6 10 18 60 61 61 63 FIRST IMPRESSIONS FROM THE SHOW DIRECTOR FYI PRODUCT GALLERY ONLINE DIRECTORY BUSINESS TO BUSINESS CLASSIFIEDS AD INDEX Volume 34, Issue 8, Impressions, (USPS number 426-070; ISSN 1043-6839) is published monthly except bi-monthly in Apr/May; Jul/Aug; Sep/Oct, with no issue in June, by Nielsen Business Media, 770 Broadway, New York, NY 10003-9595. Periodicals postage paid at New York, NY and additional mailing ofﬁces. One Year rates (pre-paid in U.S. funds only): U.S. $75; Canada/ Mexico, $79; International via airmail $190. Canadian Post Publications Mail Agreement No. 40031729. Printed in the USA. POSTMASTER: Send address changes to Impressions, PO Box 3601, Northbrook, IL, 60065-3601; (800) 697-8859. Impressions assumes no responsibility for the return of unsolicited manuscripts or art. No part of this periodical may be reprinted without the written permission of the publisher. Advertisers, or their agents, assume responsibility for any claims arising there from against the publisher. Subscription Inquiries: Send all remittances, requests and changes of address to Impressions PO Box 3601, Northbrook, IL, 60065-3601; or (800) 697-8859; fax (847) 291-4816. Advertising and Editorial ofﬁces: Impressions, 1145 Sanctuary Pkwy., Suite 355, Alpharetta, GA 30009; (800) 241-9034 or (770) 569-1540. impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - March 2011

Impressions - March 2011
Contents
First Impressions
From the Show Director
FYI
Product Gallery
Mainstream Fashion Drives a Womenswear Evolution
Styled for Her
QR Codes: Mobile Marketing Technology
Production
Design & Digitizing
Production
For Screen Printers Only
Perfecting Sublimation on Pre-Sewn Garments
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - March 2011