Impressions - January 2012 - (Page 6)

first impressions We Look Good For 35! n 1977, the “T-shirt business” was a disjointed collection of beach kiosks, enthusiasts and screen printers servicing team markets, to name a few. They were all real businesses, just not connected in any way to an industry with formal organization or a name. As the industry exploded — namely with the development of heat transfer and screen printing technologies — Impressions magazine was launched to give this marketplace a true voice and act as an educational resource to take the industry to new levels. Impressions’ founders deemed this the imprinted sportswear industry and launched our partner event, the Imprinted Sportswear Shows (ISS), a year later. It’s hard to believe that the magazine is marking its 35th anniversary in 2012, particularly when I reflect on how far this industry has come in the 24 years that I’ve been fortunate enough to be a part of it. To kick off year 35 of being the industry’s leading magazine, we’re debuting a fresh look and some new content. I’d like to express a big thanks to Impressions’ Art Director Wendi Van Eldik, who gave the familiar pages of the magazine an updated design. Her upgrades make for a sleek and sophisticated read. It’s the same great features, how-to columns and departments you rely on each month, just updated with a contemporary, new look. Also, you’ll note that we’ve changed the name of our “Hands-On” columns to Talking Shop, with each focusing on a specific decorating discipline. It’s still the same great writers — and some new ones — who share their expert insights from the front lines. The contributing writers of these columns are literally talking shop. Finally, you’ll see the Shop Spotlight on Choke Shirts on page 52. We’ve heard your feedback that reading other apparel decorators’ stories is inspiring, so we’re including Shop Spotlights in every issue this year. Read them to learn about your peers’ challenges and successes in this ever-changing entrepreneurial industry. We hope you enjoy your first updated issue of Impressions and stay tuned for our 35th year of presenting excellent content in both print and digital formats. Check impressionsmag.com often for exclusive online features and newsletters, as well as our social pages on Facebook, Twitter and LinkedIn. We’re dedicated to helping your businesses grow and are committed to connecting with you for many years to come. THE DEcoraTED apparEl group Editorial Office 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 EDiTorial EditOr in ChiEf MArciA DerryBerry | (770) 291-5574 mderryberry@impressionsmag.com SEniOr EditOr jAMAr LASter | (770) 291-5578 jlaster@impressionsmag.com COntributing wEb EditOr SArAh GoDDArD COntributing writErS eD BrAniGAn, DAnieLLe cohen, DeBorAh joneS, kevin keLLy, GreG kitSon, jiMMy LAMB, MichAeL j. PALLerino, kieth StevenS ViCE prESidEnt/COntEnt DouG hoPe SEniOr ViCE prESidEnt joe rAnDALL i arT Art dirECtOr WenDi vAn eLDik | (770) 291-5520 wendi.vaneldik@nielsen.com aDvErTising ASSOCiAtE publiShEr LAurie Gonz | (813) 366-2877 laurie.gonz@nielsen.com SEniOr ACCOunt ExECutiVE jeAnine MorGAn | (813) 366-2876 jeanine.morgan@nielsen.com SEniOr ACCOunt ExECutiVE — ClASSifiEdS DiAne kenneDy | (770) 291-5519 diane.kennedy@nielsen.com proDucTion prOduCtiOn dirECtOr nAn McDoWeLL | (770) 291-5480 nan.mcdowell@nielsen.com prOduCtiOn MAnAgEr terri hiLL | (770) 291-5481 terri.hiLL@nielsen.com CuStOMEr SErViCE bACk iSSuES | (800) 697-8859 SubSCriptiOnS | (800) 697-8859 nimp@omeda.com rEprintS rAy trynovich, the yGS GrouP | (800) 290-5460 x148 impressions@theygsgroup.com liSt rEntAl LiSt rentAL ProDuct MAnAGer BArt PicciriLLo | (848) 731-2768 bart.piccirillo@eraepd.com EditOr in ChiEf SCAn thE COdE bElOw tO SubSCribE! To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 6 Impressions >> January 2012 A Division of Nielsen impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2012

Impressions - January 2012
Contents
First Impressions
From the Show Director
FYI
ISS Conferences
Product Gallery
Celebrating the Industry’s Best
How to Choose a DTG Printer, Part I
Back to Basics
Shop Spotlight
Embroidery Technique
For Screen Printers Only
Digital Decorating
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - January 2012