Impressions - August 2013 - (Page 32)
10
Reasons
Start-Up
Decorators
FAIL
If you recognize any of these pathologies
in your decorated apparel business, it may
be time to re-evaluate your approach.
By Mark L. Venit, MBA, Contributing Writer
t
his year’s crop of start-up decorated
apparel companies arrives as its predecessors did: with elevated levels of
excitement and optimism, varying degrees
of well-warranted apprehensions and trepidations, and a 50% chance of making the
cut in this business.
Which candidates are among the half
that will succeed in establishing viable
businesses? What will they do to maximize their odds relative to those who’ll
flounder and fidget until they throw in the
proverbial towel?
The differences between the two
32
Impressions | August 2013
groups are clear and have remained constant for decades. And while the winning
half will demonstrate a diverse set of fortuitous decisions, the other group is more
homogeneous as to the causes of their demise. It is this latter group of start-ups that
merits your attention if your enterprise is
to succeed.
Yes, beginner’s luck has its place in
our industry. Veterans can tell great stories about beginners who landed on our
shores and made a big pile of money —
sometimes quickly. But for every such tale,
there are many more of entrepreneurs’
dreams of success being dashed upon the
rocks of conventional wisdom, ill-founded
assumptions, poorly researched solutions
and weak execution.
My mission here is to catalog the top
10 pathologies that maximize the likelihood of start-ups failing. Having been a
full-time management and marketing consultant in the decorated apparel industry
for more than 30 years, I can say with certainty that if you find yourself recognizing several of these indicators, you need to
rethink how you’re building your business
or find another way to make your fortune.
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Table of Contents for the Digital Edition of Impressions - August 2013
Impressions - August 2013
Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Digital Printing Opens New Doors
Feel-Good Fleece
10 Reasons Start-Up Decorators Fail
Shop Spotlight
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Technique
Online Directory
Classifieds
Ad Index
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