Incentive - May 2008 - (Page 8)

MAY 2008 www.incentivemag.com EDITOR’S NOTE Solutions For Tough Times ou don’t have to read the latest headlines to know that there is a recession going on. And the media industry—especially traditional media, like television, radio, magazines and newspapers—has seen ad revenue drop considerably. Even Incentive magazine is not immune. But there’s also an upside. In our cover story, “How to Save Media,” writer A.E. Smith points out that online advertising is up, and to compete in the current market some companies are taking a more strategic approach to selling. The story starts on page 16. One of our cover subjects, Scott Andrews, is helping those companies. He started MediaAscent to sell reward programs to media companies. He says to survive, media salespeople will have to become consultants, and by having an effective rewards program, companies can help salespeople make these changes by rewarding behavior—rather than just sales figures. In Rob Carey’s story, which starts on Jennifer Juergens with Michael Stevenson of South page 28, “Make a Second-Half Rally” we African Airways enjoying business class to Johannesburg also touch on the economy. Incentive while reading their favorite magazine; look for Juergens’ experts say firms can adjust their programs upcoming story on South Africa to get the most out of 2008 in this down Photo taken with a Sony Cyber-shot DSC-H7 economy. You’ll see how. You’ll also see what’s happening to the budgets and management of sales incentive programs in our latest original research, the 2008 Sales IQ Report. That starts on page 36. New this month, Incentive welcomes guest columnist Christi Gibson, the executive director of Recognition Professionals International (RPI), formerly NAER. Her column, called Recognition@Work (page 38) will focus on workplace issues, and online Gibson will answer questions at www.incentivemag.com/recognition. Gibson is also featured in our Incentive Interview this month (page 22). Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Group Publisher Daniel J. Corcoran Y EDITORIAL (646) 654-4500 Editor in Chief Jennifer Juergens (646) 654-4485 Senior Editor Leo Jakobson Managing Editor Alex Palmer Associate Editor Anne Marie D. Lee Online Editor Stacy Straczynski Contributing Editor Julie Barker Editor at Large Jeanie Casison Special Projects Director Karen Gines Research Director Nancy Lazarus ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Central Midwest Marvel Jasnoch (507) 663-1480 Great Lakes Region Jason Wafalosky (610) 792-2481 West Coast Peter Edmunds (714) 963-3499 Travel only-Southeast, NY/New England, Caribbean, and International Ad Director Jeff Bush (239) 481-6544 Travel only-Hawaii Sharon Freeark (626) 578-0700 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Marketing Associate Jennifer Ginsberg (646) 654-7210 Enjoy the issue. Jennifer Juergens Editor in Chief jennifer.juergens@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Finance: Derek Irwin • Senior Vice President, Entertainment: Gerry Byrne • Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Online: Linda McCutcheon • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 8| Incentive | May 2008 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://www.incentivemag.com/recognition http://incentivemag.com

Table of Contents for the Digital Edition of Incentive - May 2008

Incentive - May 2008
Contents
Editor's Note: Turn to Incentives in Hard Times
In The News: At IMRA Conference, Trade Show Talk; In Utah, Team-Building Trauma
Cover Story: Can Incentives Save the Media Business?
Incentive Interview: Our New Columnist, Christi L. Gibson
Case Study: Architecture Firm WESKetch Builds a Recognition Plan
Incentives in a Recession: Advice on Adjusting Your Plan
Office Bullies: The Scourge of the Workplace Can Be Reined In
Original Research: Incentive Sales IQ Report
Recognition@Work: Stop Driving Your Top People Away
Incentive Primer: Ways to Foster Creativity in Your Organization
Travel News
Puerto Rico: Shining Star's Trendy Makeover
Mexico: Cancun and Cabo Still Have It
Potentials Here and Now
Luggage and Leather Goods
Gift Cards: F&B
Advertiser Index
Last Word: Stanley Bing Gives Wimpy Bosses a Nuggie

Incentive - May 2008