Incentive - June 2009 - (Page 44)

TRAVEL Colombia The destination delivers enriching experiences for international visitors By Jeanie Casison Captivating T 44 | hanks to an economic, cultural, and social revival in recent years, Colombia has persevered, trading its battered image from the past for a more favorable and fashionable one. Outsiders apt to think otherwise are holding onto outdated perceptions stemming from the late ’80s and early ’90s that really should have gone the Top: The signature bronze sculptures at Plaza de las Esculturas in Medellín; Right: The national flag stands tall atop Centro de Bogotá way of Pablo Escobar. Nowadays, Colombia is in an exciting era, emerging as a sound choice for many traveling Americans, for business, leisure, or a mix of both, in the case of incentive programs. On the Caribbean coast, Cartagena attracts a significant share of visitors primarily because it is a popular port of call on many cruise itineraries. Aside from its cobblestone streets and colonial architecture, which some surmise to be the inspiration for the setting in Love in the Time of Cholera continued on page 46 Incentive | June 2009 | incentivemag.com http://www.incentivemag.com

Table of Contents for the Digital Edition of Incentive - June 2009

Incentive - June 2009
Contents
Editor’s Note: Motivation 2.0
Headlines
Cover Story: 8th Annual Industry Roundtable
Interview: Roger Dow
Research: Sales IQ
Marketing Trips to Success
HR Guide to Incentives
Strategies: In the Loop
Primer: Cash Is Secondary
Case Study: Centennial Comm. Connects With Gen Y
Travel News: Where To Go
Captivating Colombia
South Africa Beckons
Potentials: Here and Now
Electronics: Thin and Green Are the Trends
Power & Hand Tools: Building Up When Economy’s Down
Concern Grows Over A Genuine Scare: Luxury Counterfeits

Incentive - June 2009