Multi-Housing News - May 2009 - (Page 4)

Just Dive In Social media is here to stay—connect with MHN on LinkedIn and Facebook Google is my “go to” research tool. I use it daily on the job—and then when I go home in the evening. Google is how I found a recipe for Mango Lassi, my favorite Indian restaurant beverage, and it also led me to the Facebook page of a long-lost high school friend. This discovery, in turn, led to my signing up for Facebook. In the meantime, I received invitations from colleagues and industry friends to connect on LinkedIn… so I signed up there, too. Not too long after that, we realized MHN would be needing a social media presence of its own. And now it has one. On behalf of all the MHN editors, it’s my pleasure to invite you to join us on LinkedIn and Facebook for special news items and discussion groups. Weigh in on these topics or start a conversation of your own. The interactive nature of social media opens up interesting new ways for editors to identify content ideas. For instance, I saw an item posted on a LinkedIn finance discussion group by an Orlando developer looking to incorporate urban farming into mixed-use development with a multifamily component. Some months ago, before Michelle Obama drew attention to the idea by planting a vegetable garden at the White House, this topic had been touched on briefly by MHN magazine and we were planning on researching it further. LinkedIn provided an easy way to get in touch with an urban farmer/developer and this quickly led to an interview with our Online Editor Anuradha Kher. He told us that he’ll use his parcels for farming until the time is right to build, at which point the agriculture component will shrink; however, he maintains that any new development committed to sustainability and reducing its carbon footprint (which is just one benefit; read the story at www.multi-housingnews.com/urbanfarms) should also include urban agriculture. In the May issue of MHN magazine, Contributing Editor Christopher Hosford explores the impact of social media on apartment companies (Tech Trends, page 23). “Residents are sharing their views about where they live on social media sites like Facebook, Twitter and Digg—and property managers are having to learn how to cope with the results,” says Hosford. Especially in a tough economy, renters are in a strong negotiating position and you want to hear what they’re saying. Management companies need to assign a social media manager and respond to comments in a constructive way. Take part in the conversation; it’s happening with or without you. Social media is here to stay. MULTI-HOUSING NEWS MHN GROUP PUBLISHER & SHOW DIRECTOR Daniel J. Corcoran daniel.corcoran@nielsen.com ASSOCIATE PUBLISHER Natasha Selhi natasha.selhi@nielsen.com ADVERTISING REPRESENTATIVES Associate Publisher: West, Mountain and Southern States Natasha Selhi natasha.selhi@nielsen.com Account Executive: Northeast and Midwest States Douglas Runner douglas.runner@nielsen.com 856-415-0301/fax: 856-415-0302 Director of Digital & Live Events: Jason J. Wafalosky Multi-Housing World/Multi-Housing News jason.wafalosky@nielsen.com 484-228-8481 CLASSIFIED & GALLERY ADS Account Executive: Fatima Ruiz fatima.ruiz@nielsen.com 646-654-5763/fax: 646-792-7108 MARKETING DIRECTOR Kevin Marty kevin.marty@nielsen.com 516-682-6149/fax: 516-682-6166 ONLINE PUBLICATIONS www.multi-housingnews.com MHN Daily Newsletter MHN Property Management MHN Green Building & Design MHN Finance & Investment EXHIBIT BOOTH SALES & SPONSORSHIPS Jason J. Wafalosky jason.wafalosky@nielsen.com 484-228-8481 Multi-Housing World Expo & Conference REPRINTS The YGS Group Angie VanGorder 717-399-1900 ext. 176 MHN@theYGSgroup.com EXECUTIVE EDITOR Keat Foong keat.foong@nielsen.com EDITOR-IN-CHIEF Diana Mosher diana.mosher@nielsen.com CREATIVE DIRECTOR Jonathan Marsland jonathan.marsland@nielsen.com ART DIRECTOR Michelle Matteson michelle.matteson@nielsen.com ASSOCIATE EDITOR Erika Schnitzer erika.schnitzer@nielsen.com CONTRIBUTING EDITORS Christopher Hosford Jeffrey Steele ONLINE NEWS EDITOR Anuradha Kher anuradha.kher@nielsen.com MHN BLOG Jack Kern Daniel Gehman PRODUCTION MANAGER Anita Wise anita.wise@nielsen.com CIRCULATION Omeda nmhn@omeda.com 800-697-8859/fax: 847-291-4816 LIST RENTALS Nikki Miller 646-654-7261 nikki.miller@nielsen.com Diana Mosher Editor-in-Chief MHN ONLINE View Letters to the Editor (“Need a $750 Loan? Don’t Panic”) and a list of mortgage bankers authorized by Fannie Mae at www.multi-housingnews.com/letters. To share your comments with our readers, email diana.mosher@nielsen.com Corrections Matthew Greer is CEO of Carlisle Development Group. He was incorrectly identified as Executive Officer in the April issue (“Facing the Affordable Housing Challenge”). In the April issue of MHN (“Green Condo Rises in Downtown Austin”), we incorrectly stated that The Austonian, a 178-unit residential and retail project, would add 25,000 new residents to the city. In fact, Austin city leaders have set the goal of adding 25,000 new residents to downtown Austin over a 10-year period. The Austonian is one part of this initiative. President: Greg Farrar • Senior VP, Human Resources: Michael Alicea • Senior VP, Finance: Sloane Googin • Senior VP, Marketing: Mark Hosbein • Senior VP, Media & Entertainment: Gerry Byrne • Senior VP, Brand Media and Corporate Development: Sabrina Crow • Senior VP, Retail: David Loechner • Senior VP, Building & Design: Joe Randall • Senior VP, Central Services: Mary Kay Sustek • VP, Licensing: Howard Appelbaum • VP, Manufacturing & Distribution: Jennifer Grego • VP, Audience Marketing: Joanne Wheatley 4 May 2009 | Multi-Housing News | Official Publication of Multi-Housing World http://www.multi-housingnews.com/urbanfarms http://www.multi-housingnews.com http://www.multi-housingnews.com/letters

Table of Contents for the Digital Edition of Multi-Housing News - May 2009

Multi-Housing News - May 2009
Contents
From the Editor
Executive Insight: David Picerne
Market Pulse
Investment: A Safer Haven
Finance: Weathering the Risks
Case Study: Industrial Chic
Profile: Green Properties
Technology: Social Media
Renovation Tips
Products: A Touch of Luxury
Perspective: Employee Relations

Multi-Housing News - May 2009