Meeting News - January 28, 2008 - (Page 3)

Perspectives Idealism As Leadership As this issue went to press, Carlson Companies (known best in the meetings industry for travel management division Carlson Wagonlit Travel and for its incentive services division Carlson Marketing) made a big announcement: Marilyn Carlson Nelson will vacate her role as chief executive, which she has held for the past 10 years. She will retain her position as chairman of the board. Executive Editor Rayna Katz gives us a brief story from a news perspective on page 40, focusing on the reasons behind the change and on incoming CEO Hubert Joly. While Joly has plenty of scrutiny and publicity to look forward to as he takes on his new role, I was curious about the story behind the powerful woman who chose to step down. I was not disappointed. Carlson Nelson is regularly named among Forbes’ 100 Most Powerful Women. But the trip to the top wasn’t uninterrupted. When she began her career as a securities analyst at Paine Webber, she was directed to use her initials “M.C.” Nelson to disguise her gender. She held several positions at her father’s Gold Bond Stamp Company (a precursor to Carlson) and directed community relations at Carlson before moving to several senior management positions there. She left the company—at the behest of her father—to raise her family and support her husband’s career. But, in line with her ambitions and passions, she remained very active in volunteer work. Of course, not everyone has a father who asks Elizabeth West, her to take the helm of a multibillion-dollar com- Editor-In-Chief pany. But it’s clear she had the stuff for the job. Under her, Carlson Companies achieved record sales figures and made several strategic acquisitions. But even with all the astute calculations apparent in her business performance, what struck me as I dug through the publicity was the idealistic streak that obviously guides her, as well. In an interview with U.S. News & World Report, which named her one of the best leaders in the United States in 2006, she said, “I would hope that the organization that I’ve worked so hard to build would continue to stand for something—that we could create a culture where people are proud to have been.” A lofty goal—but probably one to which we all should aspire. r Editorial J a n u a r y 2 8 , 2 0 0 8 Vo l u m e 3 2 , N u m b e r 2 Corporate/Sales Scott Pierce, Vice President Travel Group Phone: (646) 654-7325 Editor-In-Chief, Elizabeth West (646) 654-7360; elizabeth.west@nielsen.com Executive Editor/Hotels, Rayna Katz (646) 654-4421; rayna.katz@nielsen.com Managing Editor/International, William Ng (646) 654-4451; william.ng@nielsen.com Senior Editor/CVBs/Technology, Marshall Krantz (510) 530-3776; marshall.krantz@nielsen.com Online Editor, Jennifer Levey (646) 654-7356; jennifer.levey@nielsen.com Research Director, Nancy Lazarus (646) 654-7272; nancy.lazarus@nielsen.com Editorial Fax: (646) 654-4428 Editorial Address: 770 Broadway, New York, NY 10003-9595 Southeast/Mid-Atlantic/Ohio Larry Mischik, Ad Director/Account Manager 3054 Four Oaks Drive, Atlanta, GA 30360 Phone: (770) 604-9641 NYC/NJ/New England/Bermuda/Caribbean Diane DiMaggio, International Advertising Director 770 Broadway, NY, NY 10003; Phone: (646) 654-7332 Florida/Cruise Arthur Hyman, Associate Publisher/Account Manager 1267 Via Fiume, Boynton Beach, FL 33436 Phone: (561) 736-5374 Contributing Editors Christopher Hosford, Phillip Hennessey Heidi Waldrop Bay, Irene Korn, Fred Gebhart Emily Carrus, Kinley Levack, Suzie Amer Terri Hardin, Robert Carey (Editor-At-Large) Midwest/Texas/Louisiana Patrice Carman, Account Manager 200 West Jackson Blvd., 27th floor, Chicago, IL 60606 Phone: (312) 583-5522 Art Group Creative Director, Amy Bothwell Art Director, Richard Prestia (646) 654-4424; richard.prestia@nielsen.com California/Hawaii/Nevada Sharon Freeark, Account Manager 2950 31st Street, Suite 100, Santa Monica, CA 904053037; Phone: (626) 578-0700; Fax: (626) 578-0720 Marketing Marketing Manager, John Toler (703) 488-2739; john.toler@nielsen.com Promotions Associate, Jennifer Ginsberg (646) 654-7210; jennifer.ginsberg@nielsen.com Asia/Pacific/Southwest/Colorado Edie Garfinkle, International Advertising Director 2510 G Las Posas Road, #505, Camarillo, CA 93010 Phone: (805) 383-1326; Fax: (646) 654-4456 Production Production Manager, Adam Schaffer (646) 654-7295; Fax (646) 654-7318 adam.schaffer@nielsen.com Subscription Information: (847) 763-9050 Subscription Fax: (847) 763-9037 Single Copy Sales: (847) 763-9050 E-Media Jared Smith, National Account Manager 770 Broadway, NY, NY 10003; Phone: (646) 654-5520 Marketing Services Peter Hirschhorn, Director of Marketing Services 770 Broadway, NY, NY 10003; Phone: (646) 654-7556 Steve Moore, Account Manager 770 Broadway, NY, NY 10003; Phone: (646) 654-5533 Reprints The YGS Group Kristi Fulkerson (800) 290-5460 x144 MN@theYGSgroup.com List Rentals For postal mailings: Julius Single, (845) 731-2731 For emailings: Nicole Guarascio, (845) 731-3828 International CANADA: Wayne St. John, President; Penny Dickenson, VP Sales; Alex Kinninmont, VP Sales/Admin.; Francoise Chalifour, Cyndy Fleming, American Publishers Canada Phone: (416) 363-1388; Rosalind Genge, Western office, Phone: (604) 988-0730; MEXICO & LATIN AMERICA: Veronica Castro; CASS Media; Phone: 52-55/5605-1757 EUROPE/AFRICA/MIDDLE EAST: Diane DiMaggio, International Advertising Director, Successful Meetings/MeetingNews; Phone: 646-654-7332; Fax: 646-328-0218; Cell 914-299-4394 ASIA/PACIFIC: Singapore Lavendar Tan, Al Media, 733 Bukit timah Road #03-05, Singapore 269748; Phone: (65) 469-9321; Malaysia, Thailand, Philippines Annie Blanchard & Associates, Tel/Fax (632) 645-7296; Korea Mr. Jung-Won Suh, President, Singesi Media Inc., Phone: +82 2 3275 5969; Japan Etsuko Ichinohe, Pacific Business, Inc.; Phone 81-3-3661-6138; Fax: 81-3-3661-6139; Macau, Hong Kong, China Stephen Hutton, Hutton Media Limited, International Media Representatives, Suite 2102 Fook Lee Commercial Centre, 33 Lockhart Road, Wanchai Hong Kong; Phone: 852 2528 9135; Fax: 852 2528 9281 Group President William J. Cooke VP Finance Rhonda Linovitz elizabeth.west@nielsen.com IN THIS ISSUE ® ® ® ® ® ® What’s Up @ MeetingNews.com . . . . . . . . . . . . . . . . . . . .4 Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 MN Webcast Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38 Successful Meetings University . . . . . . . . . . . . . . . . . . . . .39 Advertisers Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Live from the Forum . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 President, Greg Farrar Senior Vice President/Human Resources: Michael Alicea Senior Vice President, Finance: Derek Irwin Senior Vice President, Travel, Performance, Life Sciences & Marketing Services: William J. Cooke Senior Vice President, Marketing & Media: Sabrina Crow Senior Vice President, Film & Performing Arts: John Kilcullen Senior Vice President, Music & Literary: John Kilcullen Senior Vice President, Corporate Development & Planning: Thomas Kuczynski Senior Vice President, Retail: David Loechner Senior Vice President, OnlineMedia: Linda McCutcheon Senior Vice President, Building Design: Joe Randall Senior Vice President, Central Services: Mary Kay Sustek Vice President, Licensing & Events: Howard Appelbaum Vice President, Marketing Services: Drew DeSarle Vice President, Manufacturing and Distribution: Jennifer Grego Vice President, Audience Marketing: Joanne Wheatley www.meetingnews.com January 28, 2008 MeetingNews 3 http://www.meetingnews.com

Table of Contents for the Digital Edition of Meeting News - January 28, 2008

Meeting News - January 28, 2008
Contents
What’s Up @ MeetingNews.com
Technology
MN Webcast Report
Successful Meetings University
Advertisers Index
Live from the Forum

Meeting News - January 28, 2008